FOOD WORKING # 3: EFFECTIVE MARKETING IN THE FOOD INDUSTRY

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Martyna Jurczyk

Junior specialist in Marketing Communications and PR.

Master's degree, graduate of English-language majors Bachelor of Management Studies with a specialization in entrepreneurship and Master of Science in Management with a specialization in strategic management. Since 2021, he is a member of TiM s. a. in the Strategic Marketing and PR department. m.in brand manager of Panul and African brands.

Privately, he travels a lot, goes skiing, goes skiing, and loves to discover new wine flavors in different parts of the world.

Marcin Sasin

Head Chef of the Sheraton Warsaw Hotel, where he is responsible for creating menus and managing the cuisine of all restaurants and bars in the hotel, as well as creating offers for the banquet and catering department.

Marcin Sasin has been involved with cooking for 17 years and has gained his experience in five-star hotel restaurants m.in. The Westin Warsaw and the Warsaw Sheraton, where he was responsible for the culinary side of the famous inAzia restaurant. Marcin also regularly collaborates with organizations promoting Poland in Europe and Asia, and also gives lectures at public catering schools.

Jakub Węgliński

In recent years, he has collaborated with many chefs, creating cinematic and aromatic productions m.in For macro, the inspiration for doing things in the studio comes from the kitchen. In his portfolio, he also presents productions from major music festivals in Poland, as well as films for Polish and foreign corporate clients. It also specializes in professional live performances.

In his spare time, he travels, discovering the qualities of cuisine from the farthest corners of the world, and expands his horizons by observing the most diverse culinary realizations.

Orson Hejnowicz

Chef of a young generation with 16 years of experience, acquired, among other things, in the Monopol Hotel, the Jadka restaurant in Wrocław, Mus Bar & View in Poznan, as well as through working in Scandinavian star restaurants such as Arakataka, fauna or two recognized as the best in the world, i.e. Noma and Geranium.

Cooking for him is "freedom", a way to express yourself, take on new challenges and experiment. He uses his knowledge to create more and more bold concepts, such as Cudo Vegan Sushi and Freedom Neobistro, where he cooks according to the zero waste principle, creating vegan, vegetarian and meat dishes that amaze with taste, interesting composition and very often the form of serving.

Tomasz Śpiewankiewicz

He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.

Currently, he is a specialist in Deli Catering, responsible for the sale and implementation of new trends in the field of public catering.

A fan of tattoos and Asian cuisine.

Katarzyna Westrych-Pavy

She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.

He currently works as a partner and architect at 370Studio.

It takes care of the details, because they determine the uniqueness of each project.

Marcin Dyrda

Food service expert and practitioner with many years of experience. Founder of a consulting firm and head coach. Creator and owner of a professional Internet portal dedicated to business knowledge in gastronomy management – GastroWiedza.pl He has been involved in the Polish food industry for more than 18 years. Consultant of many well-known and recognizable concepts of public catering. He participates in the largest gastronomic events in Poland as a lecturer and moderator of debates.

Advises on the creation and operation of public catering enterprises. He is a consumer service specialist in the food service industry and a trainer for management and guest service personnel in the food service industry. Certified GHP / GMP trainer and HACCPW catering systems.

Author and auditor of quality and safety in dietary nutrition programs.

Ekaterina Zayonchkovskaya

Technology designer and expert with many years of experience, associated with the HoReCa industry from an early age.

She gained her experience running a Hot-Gastro company and continuing her family passion. Project manager at Gastrovidza, responsible for creating concepts and technological projects with the author's supervision of correct execution. HoReCa investment management expert from planning to pre-opening. General consultant to many network concepts, developers and companies in the industry, in the field of planning and equipping public catering facilities, standardization and optimization of equipment in compliance with quantitative and qualitative requirements, as well as ergonomics and safety of work, as well as budgeting and tendering. Initiator of measures to improve the competitiveness and greening of the HoReCa sector in Poland.

Marta Sorokin

Business Development Manager at Hoplala Brewery

She received a Master's degree in Business Administration and Communication, as well as Physical Therapy. All this she has enriched with a postgraduate course in business coaching.

Hoplala has been associated with the brewery since the very beginning of the company's creation. She started out as a sales representative, then a marketing specialist, before finally working her way up to the position of business development manager.

She likes to push through barriers and show that women can also find themselves in a male-dominated industry. Supports women's initiatives.

A fan of indoor skydiving. Flying in a tunnel allows her to keep her balance in her professional and personal life.

Joanna Sikora

Food stylist with almost 20 years of experience. She has worked with brands such as: Biedronka, Kaufland, Carrefour, Lidl, McDonald's, Tarczynski, Jbb Baldyga, Balcerzak, Piatnica, Skyr, Winiary, Kamis, Knorr, Maggi, Lubella, Bonduelle, Bakalland, Hortex, Lay's, Kastelan, Zywiec, Tyskie, Warka, Dabowe, Somersby, Feeds, Aperol, Jacobs, Tchibo, Pepsi, Coca-Cola, Samsung, Beko, Amica, Haier or NEFF.

How does he write about himself?

Chef of the senses, gastrophysicist.

Out of respect for food, I've never used car oil as chocolate or white paint instead of yogurt. It's too good to replace with anything else. Food can be compared to an actor who admittedly needs makeup and a good suit, but even without that, he's still a good actor.

The food costume can be a beautiful, attractive dish, and make-up-certain technical procedures that will help to prolong its freshness. The time spent on set is sometimes up to a dozen hours, and my "actor" still needs to look good... fresh. This concern for his appearance is my job, my job, and a relentless adventure.

I am a food stylist, which means both taking care of a beautiful composition and being able to use the technical procedures that photographic and film photography requires.

How many types of food, so many techniques and opportunities related to how we approach it.

How many types of food-fruits, vegetables, meat, cheeses, yoghurts or ice cream-so many stories they create. Sometimes this story boils down to just (or as much!) to the phrase: "eat me!".

And even though I'm not a cook – I don't feed people, just their feelings-I'm glad I can contribute. After all, food is not only for this ...

Patrycja Sikorska

PR & Strategic Marketing Manager TiM S.A.

Tim has been associated with the company since 2011. He manages the marketing, communications and PR team. It is responsible for external and internal communication. Performs strategic activities in the field of PR and CSR. Creates creative and effective image campaigns. He perfectly understands the specifics of the media and their needs. A graduate of the Faculty of Journalism and Social Communications at the University of Wroclaw, she also holds an Executive Master of Business Administration (EMBA) degree. A private lover of travel, urban architecture and Spanish culture.

Mateusz Słota

Responsible for the development and sale of the family business Jidłota-smoked meat from Subcarpathia. Founder of an online store of regional meat products.

Before developing the family business, he worked for corporations and specialized in IT consulting for the insurance industry.

A fan of good food, coffee and travel.

Anna Smolec

Editor-in-chief of Restaurant magazine.

A few years ago, wine became her darling. She is a journalist by training after studying at the University of Warsaw. He visits vineyards, searches for Tastes of the world, organizes tastings and events in Poland, Europe, Australia, Chile, Thailand, and China... it sells wine on six continents. Judges at wine competitions, evaluating wines m.in Vinitaly Concurso Enologico, Concours Mondiale de Bruxelle, Citadelles du Vins, Vinos de La Cordiliera, Granache du Monde, Rose Championship, Anteprima Amarone and others. He lives on suitcases between Europe and South America. For 10 years, she lived in Santiago de Chile. For three years now, its base is Warsaw, and Chile is its second home.

Loves roses. But for her, pink is not just a color, but a metaphor for the dolce vita lifestyle, hence her page on pink wines and wine and table culture www.pink-mode.com. Besides wine and food, her big passion is the world of tea.

Filip Sadowski

Graduated from Olsztyn Warmian-Masurian University with a degree in Gastronomy and culinary Arts. Shortly after college, he moved to Scotland and began working as a cook at Balmoral Castle, the royal family's summer residence. After moving to Warsaw, he joined The Alchemist-Gastropub, where he was responsible for co-creating menus, developing recipes, managing a team of chefs, and social media. It was there that his adventure with photography and food styling began.

Also involved in food technology, he started working in the R & D department of the Highly Recommended network. There he created recipes for new sandwiches, lunch dishes or pizzerias... and, by the way, he photographed and managed the brand's social networks. The last stage of his "full-time" career was working at the Whirlpool Culinary Academy (now the Italian Culinary Academy).

Now she already leads her own projects-produces short cooking videos for TikTok or YouTube platforms, works as a food stylist on film sets and in advertising, as well as a photographer in the magazine "my cooking". He has collaborated with such brands as Carrefour, Aviko, Rio Mare, Monini, Kucharek, Gerlach, Kohersen, Nice to Fit You or Piaty, KUKBUK magazine and Burda International Poland publishing house.

Agnieszka Zagrobelna

A flesh-and-blood marketer with a particular love of neuromarketing, cognitive science, and behavioral economics. Founder of CRASH Mondays, a Wrocław publication, an event where we encounter marketing theory with the experience of practitioners. Co-Organizer Of Bike Days, An International Film Festival. Manager of the postgraduate program marketing of culture and psychology of advertising and communication at one of the Wroclaw universities. Teacher, creator of courses and trainings.

In your spare time, you'll find it somewhere in the Sudetenland.

Lukasz Kuczkowski

A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe.

Currently at Unilever, he is responsible for developing sales, content, and performance marketing strategies for personal care categories in Europe, Australia, and New Zealand. Responsible for the strategy of communication with the buyer through modern Internet channels: Pure players, omnichannel, market place, qCommerce, social.

Katarzyna Idziejczak

Co-founder of Blister Art.

For many years, it has been associated with the advertising and manufacturing industries. Creating a TV ad, she learned what hard work is and knew how to manage people. This helped her and her husband create a company and successfully develop it. They passionately create advertising and gastronomic clothing. After learning about the needs of the food service market, they strive to go out against the customers and create better and more interesting products. Work is their passion, and they devote most of our lives to it.

Ekaterina spends the rest of her time with her family, husband, daughter and dog. He likes to travel by van. Traveling with their family, they get to know great people, places, new food and fashion trends, which then turn into their work.

Damian Wiatrak

Managing Director and Co-founder of Deli Catering.

For several years, he was associated with the MCC Mazurkas Conference Centre & Hotel, where, as Director of Gastronomy, he created Mazurkas Catering 360. Previously (as a restaurant manager), he worked at the Ale Gloria restaurant in Warsaw, and also spent several years in London working in 5-star hotels such as The Landmark or One Aldwych.

Privately a happy husband and father.

Paulina Wróbel

Advertising and television producer with many years of experience.

She has spent most of her professional life working with TVN. She started out as a lifestyle journalist. It has produced dozens of materials, as well as editorial and branded broadcasts of content on fashion, cultural and culinary topics. For several years, she led the advertising production team at TVN's advertising office. The team under her leadership has successfully implemented content for television, as well as digital or social media campaigns.

Currently, he is a freelancer and Head of Production and Partnership at the Stor9 content marketing agency. Private lover of travel and Asian cuisine.

Bartosz Wągrowski

For almost 15 years, I have been involved in graphic design, creating visual communications for brands, and managing projects in this field.

He has gained experience working in agencies, working mainly in corporate companies. For more than 10 years, he has been performing communication tasks independently, together with a team of trusted partners, from the area that he himself defines as 359 degrees. Its design philosophy is readability and ease of communication combined with a balanced individual artistic layer.

As a fan of good food, he is happy to find himself in projects related to gastronomy and national food. His most complete task in this regard was to create and launch the Willisch artisan ice cream brand.

Weronika Weimer

She started her professional career in an influential marketing agency, where she took her first steps in the field of PR. She gained experience working with lifestyle and food brands in a public Relations Agency, working for clients such as Waterdrop or Bioderma. He currently works in the PR team in the kitchen as a communications specialist, although he also supports the social media department with his light pen. In real life, she is inspired by both the offline and online world.

A keen TikTok fan, dog lover and (like the entire team in the kitchen) a foodie. Every day starts with a big cup of coffee.

Maciej Wajde

For several years he has been engaged in management in the field of public catering, organization of events and concerts. For 6 years, he has been managing the KARMA Chalupy 6 restaurant, and for two seasons, in turn, he supports the management of the Chalupy 6 camping site on the Hel Peninsula.

How does he write about himself?

"I'm a fan of clutter management and planning. I don't choose my life without a calendar, notepad, and Excel. Many friends and colleagues consider me an incorrigible optimist, an oasis of calm and a MacGyver of the younger generation.

I don't have the word "impossible"in my dictionary. I like most of all to face problems that seem like this.

People are value to me, not capital”"

Irmina Vahna-Sosin

Co-owner of Three Buddies Brewery, she is responsible for the brand image and strategic development of the brewery. She came up with the name Pan Ipani, one of the most recognizable craft beers in Poland. Graduated m.in Postgraduate course in Food Design at the ASP in Lodz. Previously, it was associated for 10 years with the training and consulting industry.

Agnieszka Tokarz

Graduated Master of Dietetics. She likes to call herself a "culinary nutritionist" because food is her big passion and she's really crazy about it. She started her adventure experimenting in the kitchen and learning food from scratch while still in college, when she left for Porto, Portugal.

She then enrolled in a program funded by the European Union, which allowed her to learn the ins and outs of the dietitian profession in any location of her choice in Europe. The choice fell on Rome. It was there that she prepared diets, conducted dietary consultations and culinary classes. She also regularly visited Italian restaurants, working with chefs to improve their menu for health.

Trained in this way, she returned to Poland, where she took a job in the catering company Nice to Fit You, with which she has been associated for five years. She quickly developed a creative approach , both in creating new dishes and in the whole menu, thanks to which today she already manages the entire range of NTFY products.

Privately, aha is a true foodie-no new eatery escapes her notice. Her work, which is also a great passion, leads to an excellent knowledge of industry trends and consumer decisions - including from the point of view of health.

Mateusz Tryjanowski

A man-band in Khyber, a man-band in life. It deals with marketing, strategy, and icomers. From the very beginning, he works where he likes and does what he likes – some day, as he calls it, "in clothes", today in coffee, tomorrow... he doesn't know yet, but exactly where his passion will take him! In business, he is a fanatic of SMEs, family businesses, and artisans; that is where he sees the greatest potential-for change and for success.

Marcin Przybysz

The winner of the CHEF DE L'AVENIR title, awarded by the International Academy of Public Catering, was awarded the title of young talent of the Central Region of Gault & Millau, Winner 3. in 2020, he was named best chef by Warsaw Insider.

He gained experience surrounded by the world's leading grocery stores, in the best restaurants in the world, such as Osteria Francescana, Geranium, Noma, The Ledbury, Restaurant de l’Hôtel de Ville de Crissier. In Poland, he was spotted at the Belvedere restaurant and Atelier Amaro. Currently, the head of the Epoch restaurant is located in the European Hotel building in Warsaw, where it combines refined gastronomy based on the best Polish culinary traditions, with comfort and hospitality. Marcin relies on rediscovering Polish tastes, extracting the best from them.

Agnieszka Szydziak

Marketing specialist for the Thermomix and Kobold brands. Poland has been associated with Vorwerk for 1.5 years, where he works in the field of PR-marketing m.in. for collaboration with influencers and brands, as well as relationships with chefs and the food service industry. Prior to joining the company, she ran her own marketing agency focused on supporting the HoReCa sector for several years, organized culinary events and was the editor-in-chief of the Wroclaw edition of the Have a Bite website. Always hungry!

Agnieszka Szymecka-Veselowska

Lawyer specializing in food law. He runs a boutique firm called Food Law, which advises the food industry.

Member of the European Food Law Association (EFLA). Author of several publications on rural and food law in the country and abroad. She has spoken at national and foreign conferences and trainings on food law.

Scientific editor and co-author of the commentary to the first system commentary of the Law on Food and Nutrition Safety on the Polish market ("Food and nutrition safety. Commentary " Wolters Kluwer Poland, Warsaw 2013), Commentary to Regulation (EC) of the European Parliament and of the Council of 20 December 2006 on nutrition and health declarations ("Nutrition and health declarations in the labelling, presentation and advertising of food. Commentary " Wolters Kluwer Poland, Warsaw 2015) and commentary to Regulation (EC) No 1169/2011 of the European Parliament and of the Council ("Labelling, presentation, advertising of foodstuffs. Commentary to Regulation (EC) No 1169/2011 of the European Parliament and of the Council (Volters Kluwer, ed. 2018).

Michalina Szczepańska

Since September 2019-Editor-in-Chief of the trade magazine, which also owns the portal handelextra.pl and a podcast series: Listen to What's in Trade; former longtime Business Impulse journalist writing about FMCG, clothing, and commerce; Ph. D. in Management Sciences, academic lecturer, speaker. In his spare time, he skis, tap dances, and learns to kite surf.

Magdalena Kruk-Ołpińska

Marketing Manager for Thermomix® and Kobold.

A graduate of the University of Wroclaw, associated with the Thermomix® brand for more than 20 years. In 2007, she took up the position of Marketing Manager. She contributed to the communication strategy and the plan for a consistent brand image in close collaboration with marketing managers from other countries in the Vorwerk Group. For almost two years, he has been working on the strategy of a new brand in the Polish market - the Kobold cleanliness maintenance system.

He takes care of adapting the company's offer to the needs of Polish customers and the changing direct sales market by carefully planning advertising and marketing activities. He is well versed in culinary trends and can anticipate the needs of the market.

She is also a huge fan of Thermomix® and Kobold devices.

Magda Malutko

Author of the Food and Design project and proprietress production studio and creative agency from the kitchen, which specializes in communicating brands from the food and lifestyle sector.

She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She always loved food and was immensely interested in everything related to it, so the combination of passion and profession was quite natural for her.

It worked m.in in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager-was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, he also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in " promotion and advertising "and design with a specialty in "food design".

Passionate about research, analysis and numbers, always on the way to new Insights. A lover of culinary photography and food design. He is constantly learning and developing in several areas... at the same time.

Beata Łobejko

Magdalena Malutko

She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She always loved food and was immensely interested in everything related to it, so the combination of passion and profession was quite natural for her.

It worked m.in in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager-was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, he also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in " promotion and advertising "and design with a specialty in "food design".

She currently owns a production studio and creative agency from Kitchen, which specializes in communicating brands from the food & lifestyle sector.

Passionate about research, analysis and numbers, always on the way to new Insights. A lover of culinary photography and food design. He is constantly learning and developing in several areas... at the same time.

Email: magda.malutko@odkuchni.co

Linh Ziółkowska

Michał Zakrocki

Michał Tobiasz

Jacek Siwko

Mikołaj Rytel

Zuzanna Raszyńska

Brand Managerka marek Chupa Chups i Fruitella. He is passionate about digital marketing and new technologies. When building a marketing strategy, he always looks for non-standard forms of customer coverage. An everyday fan of Korean TV shows, Tiktok and dogs.

Kaja Pomiankiewicz

She graduated with a degree in public relations and media marketing from the University of Warsaw. She gained professional experience working in agencies and organizations. I have been associated with the industry since 2015. Currently, as a communications specialist at the creative agency Od kuchni, she is responsible for PR efforts for brands in the food sector.

A lover of the culture and language of hot Italy. In his spare time, he enjoys eating not only Mediterranean cuisine, but also Italian instapoesia.

Krystyna Pogoń

Food technologist and nutritionist with passion and education. Graduated with honors from the master's program, and then a doctoral program at the Agricultural University in Krakow, specializing in topics related to health-promoting foods and their effects on the human body.

After completing her studies until 2021, she worked at the university and at PWSW in industry as a researcher and lecturer, combining scientific activities with conducting your own dietary practice. In 2013, she and her husband founded diet food under the Dietific brand, which has been one of the market leaders in the premium diet segment for several years.

He is the creator and implementer of research projects, the author of numerous scientific and popular scientific publications and a recognized expert who speaks on the pages of both specialized Internet services and programs implemented for television (in particular, TVN).

Zuzanna Ploch

By training, a nutritionist, who, however, preferred we prepare and invent new recipes. Almost 10 years ago, she started a blog chilliczosnekioliwa.pl through which she met her next passion – culinary photography.

Currently, he conducts photo shoots for the market's leading food and diet brands, and teaches culinary photography courses for individuals and businesses (restaurants, cafes, small businesses). It proves that creating beautiful photos does not require a large studio or a lot of expensive equipment – just know the rules governing photography.

Privately, he values family life very much. She loves flowers, walks, dances zumba... her kitchen should never be short of butter, fresh herbs, and Chili.

Weronika Pawlak

She is a graduate of the London University of the Arts Faculty of Art and Fashion Design. Every day he is engaged in marketing in the company creatively, as well as supporting young clothing brands in the field of CSR.

Initiatives such as Food and Design inspire me with great optimism and curiosity about new solutions for the future not only of our food, but also of the planet.

Ewa Pawella

Eva Pavella has 15 years of experience in marketing and sales. She has implemented numerous B2C and B2B projects in Poland, Austria and Germany-for brands from the e-commerce, IT, education, fashion, as well as the event and food service industries.

Thanks to a combination of analytics, strategic thinking and creativity, he successfully implements numerous 360 campaigns° creating brand image and achieving sales goals.

Tomasz Palak

Legal adviser, speaker, author of articles on tomaszpalak.pl and in the press. Seven times on the podium of the I Love Marketing conference, he also spoke at Infoshare, TEDx and numerous other events.

Teacher of WSB, WSAiB, WSEI, and UTH. The expert asks for comments from third parties – m.in. Good morning TVN or prawo.pl, book creator The Internet and the law: how not to stumble?.

Private guitarist.

Grzegorz Łapanowski

Alicja Maszczyńska

She completed her studies at UP in Lublin and holds a Master's degree in Herbology and Plant Therapy.

She expanded her academic knowledge by studying at the Mendel University in Brno. She began gaining industry knowledge while working for a Greek company that produces and sells healthy vegan snacks.

After returning to Poland, she started working for Maspex Group, one of the largest Polish food companies. It sells products specifically designed for B2B clients all over the world.

They receive information about the latest trends while participating in various industry exhibitions.

Susanna Matuszewska-Couto

She is a graduate of the Master's program in Journalism and Social Communication (UAM Poznań) and Composition and Music Theory (Music Academy in Poznań).

Since 2015, he has been engaged in communication, strategy and musical identification in a broad sense. Topics closest to her heart storytelling, social sustainability, branding i muzyka.

Experience gained m.in. in the creative agency Bazooka in Portugal, in the communications and strategy department of the Carlsberg Group, as well as in collaboration with the creative team and creative studio Louiewhere she focused on creative consulting and creating musical identification for various commercial and artistic projects. Completed your training Design Thinking Moderator at the Design Thinking Institute in Poznań and Storytelling for Leaders from Anecdote International in London. As a volunteer, she supported the Poznań Maltese Festival and the Slovo I Tochka Foundation.

Paweł Mirosz

Specialist and practitioner of food law. A bromatologist (dietitian, food and nutrition technologist) specializing in food chain safety.

It works with entrepreneurs, the scientific community, and food inspection agencies for consulting and training projects focused on the needs of the food industry. He has gained experience in the Institute of Food and Nutrition, the State Sanitary Inspectorate, the Coordination Point of the European Food Safety Authority and several years of work in the Consulting Industry.

It supports entrepreneurs in ensuring regulatory compliance from idea to commercialization, implementation, and ongoing operation.

Advises on issues that require scientific, technical, legal and administrative knowledge, in particular, concerning the market of functional food products, food additives and food products for specific consumer groups.

He is a lecturer and author of many publications on food law standards and practices.

Anna Osiecka

Marketing and Business Efficiency Manager at Sadovsky family apiaries.

For 12 years, she has been involved with advertising and online sales, and is in love with healthy food.

Marketing leads the largest e-commerce team in its industry.

Daria Mirowska

For 8 years, it has been associated with the FMCG industry. She successfully co-founded the DayUp brand, which became the real lovebrand. Currently, he takes care of social networks and collaborates with influencers of Sante brands.

"When working on a new product, I always focused on innovation. I was looking for ingredients and textures that interest the consumer. This is how Poland's first millet Dayup Wake & Joy and dessert with tapioca pearls appeared, " she says. In his spare time, he explores the gastronomic map of Poland and local wineries.

Michał Łoziński

While studying at the 1st year of the Szczecin Polytechnic University, the economic and financial situation in his family home prompted him to take on a job-by design, light and unrelated to science. However, as it turned out later, it was this work that had a real impact on his entire life. He took his first professional steps in Szczecin's most famous music club, Rocker Clubie, as a bar midfielder with zero experience, and then was promoted to the position of bartender. Later, he worked in Kolobrzeg, where he was introduced to a different type of bar work, only to soon receive an offer from Baila Club, the music club of the Radisson hotel chain, and work there as a deputy manager. Then he was appointed manager of gastronomy at Cafe 22 in Szczecin – and that was just the beginning... he became an ambassador for prestigious brands in one of the three largest alcohol distribution companies in the world — Diageo.

In 2009, when he was less than 27 years old, he started his own company, soon to change the perception of alcohol consumption and fulfill the mission: to raise the culture of alcohol consumption in Poland. He started with a consulting service during the opening of a cocktail bar in the Manufaktura shopping center in Lodz. Two months of intensive work, which was successfully completed, resulted in an investment of more than 6 million zlotys in the center of Warsaw. After consultations in Lodz and Warsaw, he was involved in the opening or modification of many premises throughout Poland. Until finally, another very intense thought occurred to me... 17 steps-a new chapter, new challenges.

Agata Latanowicz

Her professional interests are centered around marketing, especially digital. The acquired experience allows her to effectively engage in social media marketing, as well as prepare the materials necessary for traditional marketing.

He emphasizes that he likes to go beyond the scheme, which attracts the attention of clients. He likes to learn new things and bring them to life. Constant changes in marketing trends are its fuel. Daily books related to behavioral economics, as well as a large dose of physical activity.

Anna Kurnatowska

He leads Too Good To Go, an app that anyone can use to save food from waste and reduce their carbon footprint. Three years after its launch, the app is available in more than 70 cities in Poland and unites more than 2 million users and more than 4,000 partners. To succeed, she works with more than 40 people, and all leadership positions are held by women. Sensitive to climate change and aware of the scale of the food waste problem, she uses her knowledge and experience to change the world for the better. From the very beginning of her career, she was concerned with food and its impact on the environment. Biotechnologist by education.

She finished her studies in Paris, and it was there that she learned to respect food, she learned how important the origin and production methods are, and-best of all-the celebration of food. She continued her career in Taiwan, where, by contrast, she experienced how harmful to health and the environment pesticide abuse and unsustainable food production can be. Back in Poland, working in a large distribution company showed her how big a problem it is to spend food in stores. Now I use all this knowledge and experience in Too Good Go.

As a village manager, Too Good Go sets the bar high-as its main goal, it sets itself the goal of getting to where food is being wasted. He believes deeply in the power of collaboration, especially with such a big challenge that we are facing. The inspiration for her actions is the parable of a hummingbird putting out a fire in the forest-thanks to the combination of small actions of each of us, we can make big changes and solve even the most difficult problems. Private vegetarian and year-round cyclist. In 2022, she won the “Businesswoman of the Year”award in the "Success in Writing Lipstick" competition in the category "Limiting the carbon footprint".

Mateusz Kulik

Journalist of the Polish radio four and author of the culinary program "not in earnest".

A journalist by profession, a sailor by love, and after a few hours passionately watches NBA league games.

Mateusz Kowalczyk

Mateusz Kowalczyk is the co-founder and CEO of the Foodsi appwhich helps local businesses make money from what's not for sale.

For two years, he led an ECO-startup, managed the team and successfully attracted the following funding rounds.

Mentor for new food technology businesses and football fan.

Jelena Konieczna

Campaign Management Manager at Aldi.

She started her journey in marketing 14 years ago at the Faculty of Communications and Information at Vilnius University. After moving to Poland, she worked in the marketing departments of well-known brands (Lakma, Wolf Elektronik) - there she was engaged in the wide introduction of products in the domestic and foreign markets.

Two years are related to Aldiwhere he creatively combines his knowledge and many years of experience as a brand manager with the world of image campaigns. She has developed a wide range of private label packaging, created brand-new brands (such as the Fun Chicken Coop and Good Chicken brands Meat Dishes), and coordinated and developed branded advertising campaigns.

This is driven by challenges and a team that has resulted in, among other things, outstanding marketing campaigns, such as this year's "Aldi has something for school" campaign with rabbits. He never gives up, looking for inspiration in everyday life-because it's beautiful and amazing.

Artur Kojder

Owner of the KOJDER winery.

After studying mechanical engineering at the Maritime Academy in Szczecin, after spending less than two years at sea, he took up growing plants. First there was buckwheat, then cereals and rapeseed, and finally cannabis. It was then that he began to pay more attention to ecology…

In 2015, he planted the first 2 hectares of vineyards on uninhabited agricultural land; in the same year, he also started learning how to make wine. He took his first steps with the Freiburg Wine Institute (Staatliches Weinbauinstitut Freiburg). In 2016, he completed 1 semester of study at the Subcarpathian Wine Academy. Since then, he has practiced in Baden, visiting many vineyards with similar climates – to absorb as much of the experience of leading winemakers who manage the vineyards of generations.

Maciej Kasprzyk

Graduate of Logistics and Management at the Poznan Polytechnic University.

Over 11 years involved in widely understood sales support marketing. In DPD Poland since 2019, where he is currently developing the DPD Food service.

He spends his free time in his favorite Podlasie, working out in the gym and watching TV shows.

Dominika Kaczyńska

She graduated from the Faculty of Journalism with a degree in Public Relations and media marketing at the University of Warsaw. For 5 years, he has been engaged in comprehensive brand communication in online and offline channels. His portfolio includes campaigns and implementations for many brands, mainly from the FMCG sector: wine distributor TiM, Danone, FRoSTA, Planty, restaurant Epoka, Chaud Pain, Sweet, Schulstad, but also: Vichy, MGA Entertainment, Novo Nordisk, Gideon Richter, Orlen Foundation and others.

At a Kitchen Agency, he is primarily responsible for social media marketing, customer strategies, food style, and collaborative visual content creation.

After work, she cooks, does food tourism in her native Warsaw, paints watercolors, and takes care of an ever-growing collection of plants... and he spends too much time on TikTok.

Piotr Jaworski

Photographer.

He became interested in photography about 4 years ago - it's a bit strange from the case, because before he didn't like to take pictures even on the phone. This interest grew into a passion and lifestyle. As a self-taught and practical person today, he photographs professionally.trying to gather experience from different areas of photography.

Most likely, he feels in portrait and product photographyHowever, it doesn't really shy away from any photographic theme. He takes photos of sports, events, architecture, or even a car. In his spare time, he, in turn, goes out on the field, photographing landscapes or nature.

Anna Hawrus

She started her career in the media world as a journalist working for one of the largest news stations in Poland. However, her heart was stolen by social media, so she made the decision to change clothes. Currently, she is engaged in serving social media clients of a creative agency from the kitchen, where she works as a social media specialist.

She likes to observe the creative activities of brands on social media-with an emphasis on the field of real-time marketing. He spends most of his time in TikTok on his way to work. Most often, she can be found with a mug of her favorite coffee in her hand.

In a private love of Parisian style and a Danish approach to happiness, which she tries to bring to life.

Konrad Hajdamowicz

Camera operator. Editor. Doctor of Arts.

Since 2010, I have been working at every stage of the film's creation. From idea preparation to professional implementation, to image post-production and audio mastering.

Work is a hobby. A hobby is a job. I like new challenges. The comprehensive implementation of films, videos, commercials, and other forms of audiovisual communication is no secret to me.

Pamela Gudzińska

She graduated from the Academy of Film and Television in Warsaw with a degree in film production.

For several years, it has been associated with creating a broad visual identity for companies. In the agency from Kitchen, he is responsible for producing photo shoots, Food styling, creating graphic content and interacting with clients interested in the studio from Kitchen.

In her projects, she relies on minimalism, and the principle of "less is more" accompanies her both at work and in her personal life. Likes to participate in filming, filming, and videos.

In his spare time, he breaks away from his laptop, camera and all sorts of electronics, meditates, breathes and spends time in contact with nature-so for balance 🙂

Agata Godlewska

Editor-in-chief of the monthly magazine "Food Service", whose high position in the public catering market has been built for more than 10 years. He knows “everyone " in the industry.

Author of numerous interviews, including with top chefs and chefs in Poland. Participant of the Food Service Summit conference.

As an accredited journalist, she participated in m.in at events like Madrid Fusion or The World's 50 Best Restaurants. A regular at the restaurant, a seeker of new trends, a fan of traveling around the world on a bicycle.

Katarzyna Gileta

Graduate of Polish Philology and Speech Therapy. Initially, she linked her future with working in a school or speech therapy office, but in 2010 she started working in the media. This was the beginning of her adventure in journalism.

From the local newsroom in 2016, she found herself on a virtual reality cooking site. In this way, she combined her love of the word with a passion for cooking and exploring new tastes. She is a fan of Mediterranean and Balkan cuisine, but is also keen to discover Polish regional dishes.

In between work and culinary experiments, he visits new places, watches Scandinavian films, listens to crime podcasts, and reads Zaphone novels.

Oliwia Gede

Art director, designer, cultural critic.

Graduate of the Department of Graphic Arts, Milwaukee, USA; Cultural Studies Warsaw, UW and graduate of Genderstudies Warsaw, ISNS.

Lecturer at the Department of Food Design at Warsaw Higher University VIA moda.

Art Director of advertising agencies: Leo Burnett, Saatchi& Saatchi, LoweLintasGGk and others.

In 2004-2012-Deputy Artistic Director of the Edipresse publishing house.

Since 2011, he has been working as a creative director on the creation of the platform and the cultural and culinary magazine Kukbuk.

Anna Garmada

CEO of Sweet, a company specializing in the advertising sweets industry, and creator of the prestigious brand of luxury gift sets Nobilia.

For 20 years, she was engaged in the design and production of sweets, mainly made of chocolate and caramel. The result of its activities is products that are valued and repeatedly awarded by experts from all over the world. These sweets are synonymous with excellence in the industry-both in quality and visually.

Paulina Dynak

Specialist in marketing communications and PR.

She is a graduate of the University of Opole, majoring in Journalism and Social Communications, and the University of Wroclaw, majoring in image communication. Since 2020, he has been working at TiM, engaged in PR and strategic marketing.

It aims to raise awareness of the company's key brands, such as Le Grand Noir, Oak View, Los Haroldos and Nampe. She started marketing in college, working for a PR agency. He spends his free time actively conquering the peaks of the Polish mountains. A fan of the TV series "Friends" and rock music. A passionate tourist who has been in love with Italian culture since a young age.

Dorota Domino

The world of cuisine and photography absorbed her so much that she gave up the legal profession – since then, she has grown to become a plate maker and camera maker. Currently, she is professionally engaged in culinary photography, runs cooking workshops and a blog with healthy taste recipes.. In the kitchen, he uses only natural products and lots of vegetables, which he even sells to the point of sweetness. She eats meat occasionally, likes red wine and coffee alternatives.

Privately powsinoga-spends most on air tickets and food on vacation, likes to disappear in the mountains or on the lake, and starts the day with yoga and meditation.

Przemyslaw Domanski

Graduate of the Warsaw Printing College, already”marked"by inheritance printing industrywhich is both his passion and his source of livelihood.

When he started working in small advertising agencies, and later in online advertising agencies, he quickly realized that employment restricts him too much and forces him to make constant compromises. Thus, he founded a creative agency responsible, among other things, for the production part of packaging for one of the first own brands in Poland. This allowed him to gain practical knowledge related to polish packaging printing market.

Today already owner of printed packaging reverse in Constantsin-Ozernaya.

Marek Cynowski

Co-founder of Rebel Tang, a company that runs virtual restaurants.

An enthusiast of the digital revolution, he is committed to creating and driving innovation, with a particular focus on harnessing the latest trends and technologies to achieve business goals. I got the same experience as in Poland, as well as abroad.

In the past, it has been associated with companies such as Groupon, Post Poland or SentiOne.

Marian Chrzan

Specialist in business, image and commercial photography.

His experience and photography workshop allow him to achieve a deeper message and a better presentation of the photographer during the photo shoot. A special, courageous look and careful organization of filming give excellent results, which can be seen in the photos.

Photo Marian it distinguishes the authentic appearance of people in photos and a non-standard approach to a business portrait.

He looks for original images, while maintaining the generally accepted canon of business photography. During filming, she always tries to get to know the person posing in order to extract something more from the portrait than just a beautiful presentation.

It works m.in. for: Millennium Bank, PEKAO Bank, Empik, Vision Express, LINK4, Generali, Prodigious, Net, EUROCASH, Erbud, Budimex.

Agnieszka Bukowska

Author of COFFEE SPOTS Poland and LESS WASTE Poland, editor in chief at Coffeedesk.

Initiator of the publishing project glimpse, which combines the competence of an advertising agency and a publishing house.

Aleksandra Buczyńska

She is a polonist by training, specializing in editing electronic media, and decided to test her love of language in marketing.

She is a graduate of Nicolaus Copernicus University in Torun. She started her professional career in the capital, taking a job at the Warsaw Media House and the social media influencer marketing agency, which provides services to major brands. Today, he continues his work in the creative agency from Kitchen, where-as a marketing specialist-he jointly supports the activities of socialmedi and contentmarketing for clients from the HoReCa or FMCG industries.

Private lover of well-brewed coffee and long walks with a stop at your favorite cafe. Passionate psychology and Polish literature-including dictionaries (especially punctuation!). 😉

Michał Barcik

He is a graduate of the Mining and Metallurgical Academy in Krakow and the School of Leadership of the Freedom Institute.

Since the beginning of your professional career related to the FMCG industrywhere he is responsible for marketing, trade marketing, and project management. He had the pleasure to contribute to the communication and development of such well-known brands as Lubella, Tymbark, Hit or Cadbury.

He currently manages the company's European brand portfolio. Mondelez and it supports their financial results in more than 20 markets. He teaches Digital Transformation Manager at his alma Mater.

Passionate about behavioral economics.

Food and Design project

FOOD WORKING # 3: EFFECTIVE MARKETING IN THE FOOD INDUSTRY

Leading food trends in 2023

Effective marketing in the food industry - the third industry meeting called Food Working on 30th of March!

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