Food of the future / food of the future. Trendbook 2023-2030

  • Magda Malutko

    Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".

  • We live in an era of rapid civilizational and technological development. So we decided to collect predicting trends from the best experts in Polandrelated to the topic of nutrition, and present them as trendbook for the next 7 years.

    Why 7? Because just a moment ago, we didn't expect that in 2022 the world would look like it does. By 2030, we may see many innovations that seem very abstract to us at the moment.

    We are facing a lot of challenges that we will have to face, such as changes in the way customers make purchasing decisions. We hope that the publication prepared by the team Food and Design by Od kuchni This will be an interesting piece of advice for you when planning projects and events for the coming years.

    Magda Malutko

    Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".

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