Since the beginning of his career, he has been associated with the FMCG industry, where he is responsible for marketing, trade marketing and project management. He had the pleasure to contribute to the communication and development of such well-known brands as Lubella, Tymbark, Hit or Cadbury. He currently manages the European portfolio of Mondelez brands and reports on their financial results in more than 20 markets. He teaches Digital Transformation Manager at his alma Mater. Passionate about behavioral economics.