The advertising sweets industry is an area that is developing extremely intensively in Poland and around the world. Why? Because when developing different types of sweets for companies, we need to keep abreast not only of trends from the marketing and advertising sector, but also from the food industry. What we are definitely focusing on today and what we plan to develop in the coming years is the personalization of sweets, automation of our work and an eco-friendly approach to production and distribution. This is where we see our sweet success.
The 25th anniversary of our company this year is a moment of many summing up. Today, looking back, I see how much our work has changed and, as a result, the products offered. In addition to quality, which is a constant element, our sweet business has changed ... almost whole. What will happen in the coming decades? It is difficult to predict this clearly, but one thing is for sure – we will improve the quality of our services by personalizing the range and making it even more eco-friendly.
Personalization
Today's customer, that is, a company, brand, or organization, wants everything tailored to their needs. Brandies want to be original and unique in order to effectively attract the attention of others. For this reason, personalization plays first fiddle in the advertising candy industry as well. Companies want to give their employees, contractors, and business partners gifts that, in addition to quality, are characterized by an interesting concept and at the same time correspond to the character of the brand. What are we doing to respond to this need? We implement such ideas that only come to mind to our customers! Preferably:
- we create candies in a completely new form, adapted to the individual expectations of our customers;
- we prepare sweets in one of eight chocolate couverts, adding to them the filling of the client's dreams, and caramels and lollipops even add any color and taste;
- using edible food-grade ink, we produce absolutely safe and aesthetic digital printing directly on chocolate, cookies or lollipops.;
- we also personalize packaging: from a new stamp, mold and print to eye-catching accessories and special passes.
Do you dream of a completely unconventional sweet design? Great! Our experts will be happy to create a sweet that has never been seen before.
Ecology
The fact that the environment is affected by both these everyday, small and large, innovative decisions of each of us, my parents already knew, who a quarter of a century ago assumed sweet things. Today, as I continue my eco-friendly approach to business, I know that playing with nature in one goal is an investment in our common future. Naturally, we have many opportunities in this regard today, and new solutions are emerging at every moment, thanks to which we are even more protective of the planet and take care of health. I am convinced that each of us can add our own brick to build a better planet. Green activity in our company involves a number of activities at four key levels for us: product, company and production process, Waste management, materials and logistics.
- All the ingredients of chocolate, Praline and their fillings that are in our range are 100% from sustainable sources.
- We have introduced 100% vegan NXT generation chocolate, which is allergen-and dairy-free, making it the perfect gift for allergy sufferers.
- None of our products contain palm oil.
- We take care of the pure and short composition of the products, do not use preservatives, artificial colors or flavors.
In 2022, we will reduce energy consumption by 80% and water consumption by 60%. We are constantly working to minimize waste by separating it regularly. We also care about the use of eco-friendly, biodegradable packaging, using, for example, paper tapes and recycled materials. For many years, we have been cooperating only with reliable, so-called green suppliers. Every year we introduce new solutions-sometimes small, seemingly insignificant-but we believe that together they are of great importance for the environment. I'm proud of this approach, and I encourage other companies to do it too. Each of us can contribute something more to our daily life or business to take care of a green future. It's time to take the affairs of the planet into our hands!
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
