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For more than a decade, it has been promoting a more sustainable lifestyle. For many years, outside of his working hours, he promoted the plant-based diet by directing the Mules and Broccoli profile, appearing as an expert on radio and television, or at events such as TEDx, Veggie World, Veganmania, Wege Festival, etc. As a graduate of linguistic studies at home and abroad, he worked as a copywriter with advertising agencies,and today he is responsible for extensive communication in Foodsi-an application that helps reduce the amount of food waste. He writes, writes, translates, and thanks to his literary stutter and unusual approach to working with text, he successfully creates narrative content that builds an emotional connection with consumers. He spends his free time improving his own mobile home and traveling with his dog family to non-obvious places. On the road, he does not part with the analog, listens to criminal podcasts, and at home indulges in soul, indie, hip-hop music, reads reports or writes rap.