The first Food and Design industry meeting is already over! On Thursday, November 24, not only the premiere of the research report took place Visual communication in the food industry and HoReCa purchasing decisions for Polesbut also an extremely informative, expert discussion panel. Watch the report from the event!
On November 24, we gathered in the Warsaw Studio Od kuchni on the occasion of the first meeting of the Food Working series. We didn't call this debut by accident People buy with their eyes. We have proof!. The event was connected with the premiere presentation of the report obtained from consumer research, which was commissioned by the Od kuchni Agency and implemented by the research agency ARC Market and Review. Industry meeting participants were the first to get access to the full report Visual communication in the food industry and HoReCa and purchasing decisions for Poles. The meeting was also highlighted by an expert panel that addressed issues related to visual communication, consumer trends and the future of the food industry.
A group of experts from the marketing industry and HoReCa, most of whom belong to the Food and Design team, joined the group. Among them were:
- Szymon Dobrzynski – Managing Director, XBRAND Agency;
- Maciej Kasprzyk – Sales Coordinator, DPD Food;
- Magdalena Malutko – General Director of the Kitchen Agency, creator of the Food and Design project;
- Agnieszka Tokarz – Food Trend & Product Manager, Nice To Fit You;
- Damian Wiatrak – Managing Director, Deli Catering.
Control panel Mateusz Kulik – journalist of the Czwórka Polish Radio and author of a culinary program No kidding.
Among the invited guests were experts and partners in food and design. It was also possible to register for the event via the contact form available on the page in the bookmark Food Working. It is important to note that the number of guests exceeded our expectations, for which we are very grateful to you!
The project partner took care of delicious food, buffet and drinks – Deli Catering. The event was also attended by TiM S.A., Hoplala Brewery, Slodkie, DPD Food and JW Films. Thank you very much!
About Food Working Meetings
Industry meetings are one of the pillars of the Food and Design project. During them, we discuss with industry experts the current market situation, as well as look at trends and changes in the market.
Food Working is what was missing in the Polish food design environment. I am glad that we managed to create a project where we not only exchange opinions, but also get to know and consolidate the industry! I hope that we will face a lot of positive changes that will affect the professionalization of the Polish market. I cordially encourage you to take part in the first meeting of the Food Working cycle, because really interesting performances and an appetizing atmosphere favorable for casual conversations are being prepared! – comments Magda Malutko, creator of the Food and Design project.
The next meeting of the Food Working cycle will take place in January 2023! Do not hesitate to follow our news.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
