Trwa nabór do Konkursu Dobry Wzór organizowanego przez Instytut Wzornictwa Przemysłowego. Już tylko do 14 września można zgłaszać produkty i usługi dostępne na polskim rynku. Projektantów produktów spożywczych i urządzeń kuchennych z pewnością zainteresuje informacja, że w tegorocznej edycji pojawiła się nowa kategoria, jaką jest Food Design. Jej ambasadorem został Grzegorz Łapanowski.
There is no need to present a good sample, it is a story in itself. Over the 30 years of his life, hundreds of perfectly designed products have been awarded, and the ingenuity and experience of many designers have been recognized. Just mention names like Pesa, Kler or Bolesławiec to know that we are dealing with design at the highest level in the world. In the 30th anniversary edition, a new category debuts, i.e. Food Desingand its ambassador, co-author and juror is Grzegorz Lapanowski, an outstanding chef, culinary journalist, author of books and television programs.
source: partner materials
"By creating the foundation of the food Desing category together with the Institute of Industrial Design, we know that we can help food and kitchen appliance manufacturers create a competitive advantage not only in Poland, but also in the European or even global market. Not everyone understands that the products we see on store shelves are the result of many years of intense conceptual and design work by many people. From the idea to prototyping, creating a product, packaging it, and developing a way to distribute and communicate – all of this affects the final form of the product and our experience with it. We want to evaluate your design idea and motivate entrepreneurs to use the entire production process in a thoughtful way. This will help them build a strong brand and loyal audience. The good design logo has a well-established reputation, which confirms the quality and craftsmanship of the design"”
Lapanovsky suggested.
What product will the jury be looking for? The organizers assure that they will approach the topic holistically – they want to find a well-thought-out product that meets the needs of the market, but also offers something new. They will be interested in the whole product, its packaging and the idea of appearing on the market. Aspects such as functionality, usability, convenience, and environmental impact will be important.
Idea The competition aims to promote good and innovative design that shapes the Polish market, both among industry experts and among users and potential customers. The main prize is the opportunity to use the widely recognized good sample token, which has gained a strong reputation in many markets over the years.
The final projects will be presented at the annual post-competition exhibition at the headquarters of the Institute of Industrial Design in Warsaw. In accordance with a long-standing tradition, there will also be catalog of Good Pattern 2023 laureateswhich is an additional source of promotion for award-winning products and services.
On the occasion of the 30th anniversary of a good sample, the post-competition exhibition will be accompanied by a retrospective exhibition.
Zgłoszenia do Konkursu przyjmowane są do 14 września 2023 roku using the contest form available on the site: https://dobrywzor.com.pl/ .
The award ceremony will take place at the IWP headquarters at 5/7 Sventojerskaya Street in Warsaw.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
