After last year's Barbie movie frenzy, the Heinz brand decided to partner with Mattel. In the wake of the popularity of the film and because of the 65th anniversary of the brand Mattel introduced a new limited mayonnaise sauce "Barbiecue"!
Heinz Classic "Barbiecue" Sauce, a vegan mayonnaise flavored with smoked barbecue sauce and colored with beetroot extract, which owes the sauce to Barbie's signature pink hue. Barbiecue sauce will be available in the UK from April 17 in Tesco stores, and from May-in Ocado stores. Recommended retail price 3.39 GBP (approx. 17 PLN). Only 5,000 bottles will go on sale online on the main Heinz UK website, so ... who is first served!
Source: Mattel
"Working with Heinz opens up another opportunity for fans to bring the world of Barbie into their daily lives.Ruth Enriquez, Mattel's head of EMEA, said in a statement. "This collaboration embodies the spirit of innovation and fun that both brands are known for. We look forward to seeing the fans 'reactions when they have the opportunity to try out this innovative product," added Enriquez.
Source: Mattel
Interestingly, the idea for this product came up last year, after the release of the movie Barbie. Heinz's profile then posted a proposal for such a product, and he was asked what they would say for such a collaboration. The wave of positive reactions was so great that brands decided to bring this idea to life.
Would you like to try a burger with “Barbiecue "sauce" Let us know in the comments!
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
