How to choose the right lighting for a room?

Competition in the field of public catering is huge. Restaurateurs still try to stand out, attracting guests not only with a fancy menu, but also with the design and stylish interior of the establishment. One thing is clear today! A suitable ice cream cone is the real icing on the cake of arranging efforts and a magical addition, foreshadowing a wonderful atmosphere and a delightful time spent. Which ice packs will conquer the Polish market today? Ledon Design offers! 

As they see you, so they write you 

During the autumn and winter evenings, when customers walk after dark, the LED neon light becomes an extremely attractive business card for them. With just the font, composition, color, and content, it can tell them a lot about what they can expect in a given place. Even from afar, you can see the character of the place!

photo: IG Enoteka

And what customers are trying to attract with their ice cream the next well-known chain of pizzerias throughout Poland? The project was implemented very boldly and unconventionally in front of a younger audience that appreciates unusual and witty accents.                            

And here is another example of our interesting implementation. 

Nowadays, the companies we work with are increasingly aware of the power that lies dormant in a good visual identity and in its consistency, readability, clarity (sic!) and comprehensibility to the recipient. 

Safe, economical and environmentally friendly

The daily costs associated with managing a room are huge. Therefore, our main goal is to save the restaurateurs who work with us additional costs associated with the maintenance and maintenance of advertising lighting. LED neon signs are based on energy-saving SMD LEDs that draw very little current. They can also be additionally darkened, which not only reduces bills, but is often a condition for allowing advertising/signage to be sold by a monument restorer/architect in connection with the landscape law. 

For representatives of the magistrate who are particularly concerned about “order and harmony” (original quote from the city architect), the halo effect used in our lawns is a very good solution. It consists in the fact that the light does not fall directly on the observer, but only on the facade of the building, which – especially in the case of old townhouses-extremely advantageously emphasizes its interesting structure, and the contrast created by this makes the inscription readable for passers-by, while maintaining relative caution. 

photo: Ledon

Also in the interior of some rooms, this solution is absolutely ideal, because it provides a unique atmosphere, while giving a subtle sense of privacy.  

photo: Ledon

An important aspect is also the resilience of ledons to unplanned behavior spread across the customer premises. Our use of state-of-the-art plastics with high mechanical resistance allows us to place ledons in places previously inaccessible to lighting, such as in front of a bar, without the risk of damage. 

(Neo) new ways of expression 

First of all, customers need to be interested and charmed. This is how we understand our role in Ledon Design, when we advise restaurateurs who contact us with the question of what can be done to make it original, beautiful, or different? There are more and more ideas coming up, and the most interesting ones are: 

3D arrangements this is our novelty, our new and extremely promising field, which provides a sea of expression opportunities that are not available until now due to technological limitations. It is worth noting the Ledon Flex 360, which opens up quite new perspectives for lighting that was not yet available. 

Ledon Flex 360 This is a great source of uniform light that glows around you, and you can use it to create an intriguing installation in a simple and aesthetic way. This ledon allows you to bend with your hands and retains its shape, which can then be changed many times. Here are some examples of arrangements that protect themselves:: 

Movement it best attracts the human eye. The truth is as old as the world, it was used with great success in iconic glass neon signs back in the 60s. Sometimes you only need one small animation element (as in the project below) to make the decoration take on a larger character. 

Soothing Eye Green this is a great backdrop for ledons. Perfection is provided here by the contrast of light, as well as the structure. The smooth front of the glowing letters combined with a bright green plumb line or leaf pattern acts as a magnet. This plant-neon composition can be placed on the wall, but it can also be arranged on the display case, as the ledons are very light and extremely resistant. You can also place them on counters, trusses, or scaffolding, such as above a bar, as in the following implementation we made for OCHO Warsaw. About them in a minute. 

Installations various shapes and colors built from profiles or ready-made modules above bars or ticket counters not only allow efficient use of the space above them, but also allow you to organize additional decorations and identification elements.

fot. Brooklyn pizza

Sprites this is an extremely interesting example of how virtual reality has become established forever and how we enjoy interacting with it live. Sprites can be "scattered" around the room one at a time as nice little touches. You can also create a monumental icon, which in itself causes amazement and admiration for its scale. 

Large installations that encourage customers to take selfies in the background are also popular. This is a great combination of pleasant and useful-both from the decorative and marketing side. 

Articles this is also a growing trend. Such slogans are often humorous, carry a large charge of emotions, set up a positive mood, allow you to distance yourself and relax, and this is priceless. They can be displayed on the most presentable and most visible walls, as in the Hidden River restaurant designed by Boko Architects. 

photo. onistories for Boko Architects

Rout restaurant in the morning and evening

You can also approach this with an extra twist and set such a password in the bathroom in addition... in the mirror image. It's fun, it's fun, and it always promotes consumption, as our customers from Raut restaurant convince us in the morning and evening.

Toilet this is a place where you can also place statems that also attract attention and attention. 

Photo: Facebook hidden rivers

The main conclusion? Constant search! It is because of ideas, needs, and shortcomings that we are constantly motivated to look for new solutions or see if we can implement our customers ' own ideas. The result is amazing innovation, unusual concepts, and more and more knowledge about what makes a particular space stand out in the minds of customers and stay there longer. 

Authors of the text:

Michał Zakrocki

Co-founder Ledon The design that he created, develops and wishes him all the best. In his spare time, which happens to him, he jumps on squash or on a motorcycle track. 

Anna Dominska

A chartered sociologist who gave up marketing research in favor of marketing, which has plagued her for years. Responsible for building a sales strategy, content and the effectiveness of marketing in Ledon Design. Imagines creatively how to make sure that as many people as possible learn about the amazing functionality. ledonthat.