Właściwości prozdrowotne żywności na etykiecie i w reklamie – jak je deklarować zgodnie z prawem?

Projektujesz produkty spożywcze lub wprowadzasz je na rynek? A może zajmujesz się promocją produktów spożywczych? Sprawdź, jak robić to zgodnie z prawem! Weź udział w szkoleniu i poznaj wszystkie szczegóły dotyczące deklarowania właściwości prozdrowotnych w etykietowaniu i reklamowaniu żywności.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Dla kogo jest to szkolenie?
- jesteś producentem żywności
- marzysz o prowadzeniu marki spożywczej lub przygotowujesz się do produkcji żywności na większą skalę
- promujesz marki spożywcze i chcesz to robić zgodnie z obowiązującym prawem
- zajmujesz się projektowaniem nowych produktów spożywczych
- odpowiadasz za etykiety na żywności
- wprowadzasz na rynek nowe marki i produkty spożywcze
- chcesz być na bieżąco z prawem żywnościowym
- interesujesz się przepisami dot. branży spożywczej
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Ważne informacje:

Szkolenie rozpoczyna się o godz. 10:00 i trwa ok. 3 godziny. Na miejscu czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Co przynieść? Listę pytań do prowadzącego, które od dawna Cię nurtują w kontekście działań w zakresie prawa żywnościowego.

Każdy uczestnik otrzyma dyplom potwierdzający udział w szkoleniu.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Plan szkolenia:
- Ramy prawne deklarowania “zdrowia” z komunikacji produktowej.
- Pojęcie oświadczeń żywieniowych, oświadczeń zdrowotnych i oświadczeń medycznych.
- Warunki stosowania oświadczeń zdrowotnych i żywieniowych.
- Oświadczenia porównawcze.
- Konsekwencje i kary za niewłaściwe używanie oświadczeń.
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Data i miejsce:

Szkolenie odbędzie się 16 listopada 2023 w Studio Co nieco przy ul. Grochowskiej 278/303 w Warszawie, choć istnieje również możliwość wykupienia szkolenia w formie online.

Nie musisz nic konkretnego brać ze sobą – na miejscu (w przypadku udziału stacjonarnego) czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Formuła:

Szkolenie odbędzie się w formie stacjonarnej, lecz istnieje również możliwość wykupienia szkolenia w formie online. Uczestnicy biorący udział w szkoleniu zdalnie, również będą mogli aktywnie brać udział w dyskusjach. Szkolenie będzie miało formę hybrydową, interaktywną.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Prowadząca:

Agnieszka Szymecka-Wesołowska, wspólniczka w Food Law.

Prawniczka specjalizująca się w prawie żywnościowym. Prowadzi butikową kancelarię Food La| Centrum Prawa Żywnościowego i Produktowego w zajmującą się doradztwem dla przedsiębiorstw branży spożywczej. Członkini Europejskiego Stowarzyszenia Prawa Żywnościowego (EFLA). Autorka wielu publikacji z zakresu prawa rolnego i żywnościowego w kraju i zagranicą. Prelegentka na krajowych i zagranicznych konferencjach oraz szkoleniach z zakresu prawa żywnościowego.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".

Available Options

Data	Rodzaj	Price	Quantity
16 listopada 2023	Stacjonarne	499,00 zł	Właściwości prozdrowotne żywności na etykiecie i w reklamie – jak je deklarować zgodnie z prawem? quantity
16 listopada 2023	Online	499,00 zł	Właściwości prozdrowotne żywności na etykiecie i w reklamie – jak je deklarować zgodnie z prawem? quantity