Jak podnieść sprzedaż i kontrolować koszty w biznesie gastronomicznym?

Prowadzisz lokal gastronomiczny, ale całą energię tracisz na zastanawianie się jak poradzić sobie z kosztami prowadzenia lokalu? Nie wiesz jak podnieść sprzedaż, jednocześnie kontrolując koszty w biznesie gastronomicznym? Mamy coś dla Ciebie!

Wzrost sprzedaży w restauracji jest możliwy, nawet w tak trudnych czasach. Wystarczy tylko poznać kilka sprawdzonych sposobów na kontrolę kosztów i zwiększenie sprzedaży. Szkolenie poprowadzi Marcin Dyrda, praktyk gastronomii z ponad 20-letnim doświadczeniem.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Dla kogo jest to szkolenie?
- dla wszystkich tych, którzy borykają się z szalejącymi kosztami i szukają sprawdzonych sposobów na utrzymanie i rozwój biznesu
- dla właścicieli biznesów gastronomicznych
- dla Managerów zarządzających lokalami gastronomicznymi
- dla osób aspirujących do zostania Managerem
- dla osób, które chcą otworzyć swój biznes gastronomiczny i prowadzić go z sukcesem
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Ważne informacje:

Szkolenie rozpoczyna się o godz. 10:00 i trwa ok. 6 godzin. W trakcie szkolenia odbędzie się przerwa kawowa oraz dłuższa przerwa lunchowa. Możesz zabrać ze sobą obiad lub skorzystać z naszych rekomendacji dot. okolicznej oferty lunchowej. Na miejscu czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Co przynieść? Listę pytań do prowadzącego, które od dawna Cię nurtują w kontekście działań sprzedażowych w gastronomii.

Każdy uczestnik otrzyma dyplom potwierdzający udział w szkoleniu.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Plan szkolenia:
Podnoszenie sprzedaży i kontrola kosztów w gastronomii:
- Czym właściwie jest sprzedaż?
- Diagnoza sytuacji
- Sprawdzone sposoby na zwiększenie sprzedaży
- Zarządzanie ceną sprzedaży
- Analiza czynników kształtujących wielkość sprzedaży
- Aspekty sprzedaży, nad którymi warto pracować w lokalu
- W jaki sposób sprzedawać, aby podnieść sprzedaż?
- Co rozumiemy pod pojęciem „kontrola kosztów”?
- Grupy kosztowe w biznesie gastronomicznym
- Najważniejsze elementy kontroli
- Jak obniżyć koszty i prowadzić zyskowny biznes gastronomiczny?
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Data i miejsce:

Szkolenie odbędzie się 7 listopada 2023 w Studio Co nieco przy ul. Grochowskiej 278/303 w Warszawie, choć istnieje również możliwość wykupienia szkolenia w formie online.

Nie musisz nic konkretnego brać ze sobą – na miejscu (w przypadku udziału stacjonarnego) czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Formuła:

Szkolenie odbędzie się w formie stacjonarnej, lecz istnieje również możliwość wykupienia szkolenia w formie online. Uczestnicy biorący udział w szkoleniu zdalnie, również będą mogli aktywnie brać udział w dyskusjach. Szkolenie będzie miało formę hybrydową, interaktywną.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Prowadzący:

Marcin Dyrda

Ekspert i praktyk gastronomii z wieloletnim doświadczeniem. Pomysłodawca i właściciel profesjonalnego portalu internetowego poświęconego Wiedzy Biznesowej w Zarządzaniu gastronomią – GastroWiedza.pl oraz właściciel firmy doradczo-konsultingowej ZarządzanieGastronomią.pl. Od ponad 20 lat związany branżą gastronomiczną Polsce. Konsultant wielu znanych i rozpoznawalnych konceptów gastronomicznych. Współtworzy największe eventy gastronomiczne w Polsce jako wykładowca i moderator debat. Doradza w zakresie powstawania, jak i prowadzenia placówek gastronomicznych. Jest specjalistą obsługi konsumenta w branży gastronomicznej oraz trenerem kadry menedżerskiej i personelu obsługi Gościa w gastronomii. Certyfikowany Trener GHP/GMP i systemów HACCP w gastronomii. Pomysłodawca i audytor programów Jakość i Bezpieczeństwo w Gastronomii.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".

Available Options

Data	Rodzaj	Price	Quantity
7 listopada 2023	Stacjonarne	499,00 zł + 23% VAT	Jak podnieść sprzedaż i kontrolować koszty w biznesie gastronomicznym? quantity
7 listopada 2023	Online	499,00 zł + 23% VAT	Jak podnieść sprzedaż i kontrolować koszty w biznesie gastronomicznym? quantity