Jak rozwinąć e-commerce w branży food? E-commerce dla marki, nie dla produktów

Chcesz rozwinąć e-commerce w branży food? Wszyscy mówią, że w foodowym e-commerce jest duży potencjał, ale nie wiesz, jak go wykorzystać? Zależy Ci na skutecznym marketingu internetowym dla Twojej marki? Weź udział w szkoleniu i poznaj techniki, które odmienią prowadzenie Twojego biznesu!

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Dla kogo jest to szkolenie?
- rozwijasz swój biznes w branży food
- interesuje Cię sprzedaż internetowa, ale nie wiesz, od czego zacząć
- pracujesz w marketingu foodowym
- chcesz się przebranżowić w kierunku e-commerce
- chcesz rozwinąć sklep internetowy swojej marki
- posiadasz lub planujesz mieć w przyszłości swój sklep internetowy
Pojęcia, które m.in. poznasz: marketing (prawdziwy), strategia (i jej oblicza), H2H, MVP, CPA, ROAS, AOV, współczynnik konwersji, retencja, współczynnik odrzuceń, „elastyczność wymagająca elastyczności” i „zasypywanie dziur pieniędzmi.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Ważne informacje:

Szkolenie rozpoczyna się o godz. 10:00 i trwa ok. 6 godzin. W trakcie szkolenia odbędzie się przerwa kawowa oraz dłuższa przerwa lunchowa. Możesz zabrać ze sobą obiad lub skorzystać z naszych rekomendacji dot. okolicznej oferty lunchowej. Na miejscu czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Co przynieść? Listę pytań do prowadzącego, które od dawna Cię nurtują w kontekście działań w e-commerce.

Każdy uczestnik otrzyma dyplom potwierdzający udział w szkoleniu.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Plan szkolenia:
- Wprowadzenie do tematu e-commerce w branży food.
- Zapomnij o wadach, pamiętaj o zaletach. Wszystko, o czym należy pamiętać, prowadząc e-commerce w branży food.
- Wiedz, co sprzedajesz, zanim to sprzedasz. Jak stworzyć dobrze prosperujących sklep od podstaw?
- Sprzedajesz produkty czy markę? Rola marketingu w prowadzeniu e-commerce.
- Czy istnieje „jeden tajny sposób”? Sprawdzone triki na zwiększenie sprzedaży.
- Jak planować i mierzyć działania tak, by nie stać się niewolnikiem danych?
- Jakich błędów nie popełniać w branży e-commerce?
- Seria pytań i odpowiedzi.
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Data i miejsce:

Szkolenie odbędzie się 9 listopada 2023w formie stacjonarnej w Studio Co nieco przy ul. Grochowskiej 278/303 w Warszawie, choć istnieje również możliwość wykupienia szkolenia w formie online.

Nie musisz nic konkretnego brać ze sobą – na miejscu (w przypadku udziału stacjonarnego) czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Formuła:

Szkolenie odbędzie się w formie stacjonarnej, lecz istnieje również możliwość wykupienia szkolenia w formie online. Uczestnicy biorący udział w szkoleniu zdalnie, również będą mogli aktywnie brać udział w dyskusjach. Szkolenie będzie miało formę hybrydową, interaktywną.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Prowadzący:

Mateusz Tryjanowski, Head of Marketing & E-commerce.

Robi marketing, strategię i ikomersy. Od zawsze robi to, co lubi, przekuwając hobby w pracę – bo to czuje najlepiej! Zaczynał w „ciuszkach” (eleganckich), 4 lata spędził w kawie (speciality), a dziś łączy to wszystko w całość i pracuje z różnymi markami (najchętniej niszowymi), dzieląc się z nimi wiedzą zdobytą w praktyce.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".

Available Options

Data	Rodzaj	Price	Quantity
9 listopada 2023	Stacjonarne	499,00 zł	Jak rozwinąć e-commerce w branży food? E-commerce dla marki, nie dla produktów quantity
9 listopada 2023	Online	499,00 zł	Jak rozwinąć e-commerce w branży food? E-commerce dla marki, nie dla produktów quantity