Podstawy stylizacji żywności – wprowadzenie do food stylingu – cz.I

Interesujesz się stylizacją żywności? Chcesz poznać tajniki food stylingu i wiedzieć, jak właściwie zabrać się za stylizowanie dań? Jeśli odpowiedź na te pytania brzmi: TAK! – szkolenie z Joanką Sikorą jest dla Ciebie doskonałym wyborem!

Stylizowanie dań to coś więcej, niż tylko układanie dań na talerzu. Ważne jest zarówno przygotowanie do stylizacji, narzędzia, moodboard, pomysł i wiele więcej. W świat food stylingu wprowadzi Cię Joanka Sikora, jedna z najlepszych food stylistek w Polsce.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Dla kogo jest to szkolenie?
- interesujesz się stylizacją dań do zdjęć i wideo
- pracujesz w branży gastronomicznej lub produkcyjnej i chcesz zgłębić tajniki food stylingu
- jesteś freelancerem, który robi zdjęcia i stylizuje dania i pragniesz robić to jeszcze lepiej
- pracujesz po stronie marketingu, na co dzień akceptujesz materiały wizualne i chcesz dowiedzieć się więcej na temat stylizacji żywności i jej istoty
- zależy Ci na wyspecjalizowaniu się w projektach dla branży food
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Ważne informacje:

Szkolenie rozpoczyna się o godz. 10:00 i trwa ok. 6 godzin. W trakcie szkolenia odbędzie się przerwa kawowa oraz dłuższa przerwa lunchowa. Możesz zabrać ze sobą obiad lub skorzystać z naszych rekomendacji dot. okolicznej oferty lunchowej. Na miejscu czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Co przynieść? Listę pytań do prowadzącego, które od dawna Cię nurtują w kontekście działań związanych ze stylizacją jedzenia.

Każdy uczestnik otrzyma dyplom potwierdzający udział w szkoleniu.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Plan szkolenia:
- Czym jest food styling?
- Jakie są specjalizacje w obrębie food stylistów?
- Praca food stylisty od kuchni. Bez jakich narzędzi ani rusz? Warunki pracy, narzędzia, higiena pracy stylisty żywności.
- Podstawowe zasady stylizacji żywności.
- Najczęściej popełniane błędy przy stylizowaniu żywności.
- Jakie są sprawdzone tricki food stylistów?
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Data i miejsce:

Szkolenie odbędzie się 7 grudnia 2023 w Studio Co nieco przy ul. Grochowskiej 278/303 w Warszawie. Nie musisz nic konkretnego brać ze sobą – na miejscu czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Formuła:

Szkolenie odbędzie się w formie stacjonarnej.

W tym przypadku nie występuje opcja szkolenia hybrydowego (stacjonarnie i online).

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Prowadząca:

Joanka Sikora, stylistka jedzenia z niemal 20-letnim doświadczeniem.

Pracowała dla marek takich jak: Biedronka, Kaufland, Carrefour, Lidl, McDonald’s, Tarczyński, JBB Bałdyga, Balcerzak, Piątnica, Skyr, Winiary, Kamis, Knorr, Maggi, Lubella, Bonduelle, Bakalland, Hortex, Lay’s, Kasztelan, Żywiec, Tyskie, Warka, Dębowe, Somersby, Karmi, Aperol, Jacobs, Tchibo, Pepsi, Coca-Cola, Samsung, Beko, Amica, Haier czy NEFF.

How does he write about himself?

Chef of the senses, gastrophysicist.

Out of respect for food, I've never used car oil as chocolate or white paint instead of yogurt. It's too good to replace with anything else. Food can be compared to an actor who admittedly needs makeup and a good suit, but even without that, he's still a good actor.

The food costume can be a beautiful, attractive dish, and make-up-certain technical procedures that will help to prolong its freshness. The time spent on set is sometimes up to a dozen hours, and my "actor" still needs to look good... fresh. This concern for his appearance is my job, my job, and a relentless adventure.

I am a food stylist, which means both taking care of a beautiful composition and being able to use the technical procedures that photographic and film photography requires.

How many types of food, so many techniques and opportunities related to how we approach it.

How many types of food-fruits, vegetables, meat, cheeses, yoghurts or ice cream-so many stories they create. Sometimes this story boils down to just (or as much!) to the phrase: "eat me!".

I choć nie jestem kucharzem – nie karmię ludzi, a jedynie ich zmysły, to cieszy mnie fakt, że mogę się do tego przyczynić. W końcu czyż jedzenie nie jest tylko po to…?

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".

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