As the New Year approaches, Poles continue their journey to a healthier lifestyle through conscious and balanced food choices. Moreover, Poles are increasingly paying attention to the quality and composition of their dishes. The year 2024 brings with it new trends and dietary preferences that reflect the growing public awareness of health.
Here are the main directions that we focus on in our diet choices in 2024:
Striving for a balanced diet
In 2024, Poles are increasingly insisting on a balanced diet that includes various food groups in appropriate proportions. We rely on a harmonious combination of vegetables, fruits, whole grain grain products, vegetable and animal protein, as well as healthy fats mainly of vegetable origin. Awareness and introspection are a growing trend – we strive to maintain a balance between micro-and macronutrients in order to provide the body with all the necessary nutrients. Under the concept of a balanced diet is also a desire to take care of our planet-a choice of local products, unprocessed and often plant-based (more on this below). To ensure that the consumer has a complete picture of what they eat every day, at NTFY we provide the full composition and nutritional value of our dishes, so that everyone can make their own food choices consciously.
Growing popularity of plant-based diets
We are seeing a continued increase in the popularity of plant-based diets among Poles. More and more people are choosing to reduce their meat intake in favor of more vegetables, fruits, legumes, and other plant-based foods. A plant-based diet is not only good for your health, but also helps reduce the environmental impact of meat consumption. What should be emphasized after the big boom in the food service sector for vegan products - today, the conscious consumer is looking for "no-fake" solutions. To eat a plant-based diet, we require quality products with a clean label and a small amount of unprocessed ingredients. Moreover, awareness of the environmental and ethical aspects of meat consumption leads to the search for alternatives that are more environmentally friendly and care for animal welfare.
Limit the consumption of sugar and highly processed foods
Poles are becoming more conscious they reduce the consumption of sugar and highly processed foods. We pay attention to the content of added sugar in food, avoid sweets, sweetened drinks and ready meals, which often contain large amounts of sugar, trans fats and artificial additives. We rely on low-processed natural alternatives that support our health and well-being. In addition, we are increasingly interested in substances that can support and shape our health, such as collagen/ polyphenols/ anthocyanins/ omega-3/ folic acid. In response to this need, we have introduced the GLOW UP diet to NTFY, which is rich in the aforementioned and is intended primarily for women as a support for their psychophysical health and condition.
Support for local producers and organic products
In 2024, Poles will continue their support for local producers and organic products. More and more people are choosing locally sourced products that are often fresher, tastier, and have a lower carbon footprint. In the context of the global climate crisis and growing concern for the environment, we focus on the quality and provenance of our food, which contributes to a more sustainable food system. We at NTFY are also on this topic, and in the context of a vegan diet, we choose a local collaboration that supports the Polish economy and gives us the highest quality product (examples of Poland producers we work with daily: SERio / Plantway/Wegesiostry/Apollo / lean meat).
Individualizing your diet and taking care of your mental health
In 2024, we are seeing a growing awareness of the importance of mental health in the context of nutrition. Poles are increasingly paying attention not only to the nutritional value of dishes, but also to their impact on well-being and psychological balance. We focus on individualizing the diet, adapting it to our individual health needs and culinary preferences, which contributes to creating a positive attitude towards food and enjoying it. More and more Poles are realizing that there is no single ideal diet for everyone, so the popularity of a personalized approach to nutrition is growing. Here it seems extremely interesting to take advantage of the help and solutions of artificial intelligence, which we carefully look at and inspire. Let's see what the future holds for NTFY. 😉
To summarize: Poles ' Dietary choices for 2024 reflect global healthy lifestyle trends with a focus on a diet rich in nutrients, natural products, and a balanced approach to nutrition. However, it is worth noting that individual preferences and health needs can influence the diversity of dietary choices in society, which highlights the need to personalize and adapt the diet to the individual needs of each individual. These trends point to the positive direction of changes in our eating habits, which contributes to improving our overall health and well-being. One thing is for sure-Poles like to have a choice and decide for themselves what is on their plate – we, as NTFY, try to provide it to them all the time. 😉
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
