Jak zaprojektować lokal gastronomiczny, aby przyciągnął tłumy?

Chcesz projektować lokale gastronomiczne, do których będą przybywały tłumy i w których goście będą się czuli absolutnie wyjątkowo? A może pragniesz zgłębić tajniki projektowania restauracji w kontekście własnego lokalu? Weź udział w szkoleniu i sprawdź, jak to robią profesjonaliści!

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Dla kogo jest to szkolenie?
- interesujesz się projektowaniem wnętrz
- pracujesz w branży gastronomicznej i chcesz poszerzyć swoje horyzonty architektoniczne
- jesteś managerem gastronomii i aspirujesz do otwierania nowych lokali
- jesteś właścicielem lokali gastronomicznych lub przymierzasz się do otwarcia nowego lokalu
- studiujesz architekturę i zależy Ci na wyspecjalizowaniu się w projektach dla branży HoReCa
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Ważne informacje:

Szkolenie rozpoczyna się o godz. 10:00 i trwa ok. 6 godzin. W trakcie szkolenia odbędzie się przerwa kawowa oraz dłuższa przerwa lunchowa. Możesz zabrać ze sobą obiad lub skorzystać z naszych rekomendacji dot. okolicznej oferty lunchowej. Na miejscu czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Co przynieść? Listę pytań do prowadzącego, które od dawna Cię nurtują w kontekście projektowania przestrzeni.

Każdy uczestnik otrzyma dyplom potwierdzający udział w szkoleniu.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Plan szkolenia:
- Jak wybrać odpowiedni lokal do swojego pomysłu?
- Na co zwracać uwagę przy wyborze lokalu (w kontekście docelowego projektu wnętrz)?
- Pomysł na motyw przewodni lokalu – jak przenieść ideę na wnętrza lokalu? (moodboardy etc.)
- Jak wybrać idealnego podwykonawcę?
- Koszta – jak nie popaść ze skrajności w skrajność i wydać pieniądze z głową?
- Omówienie case studies kilku realizacji.
Pojęcia, które poznasz: guest experience, wizja lokalna, rzut funkcjonalny, moodboard, podręcznik najemcy, USP, kosztorys, nadzór

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Data i miejsce:

Szkolenie odbędzie się 5 grudnia 2023 w Studio Co nieco przy ul. Grochowskiej 278/303 w Warszawie. Nie musisz nic konkretnego brać ze sobą – na miejscu czekać będzie na Ciebie notes, długopis oraz dostęp do kawy, herbaty i wody.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Formuła:

Szkolenie odbędzie się w formie stacjonarnej.

W tym przypadku nie występuje opcja szkolenia hybrydowego (stacjonarnie i online).

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".
Prowadzący:

Katarzyna Werstrych-Pavy, Anna Śliwka oraz Michał Miszkurka. Wspólnie tworzą interdyscyplinarne studio projektowe – 370 Studio, złożone z architektów i grafików, których zamiłowanie do tworzenia zawsze wychodziło dalece poza ramy jednej branży.

Dzięki doświadczeniu zdobytemu na przestrzeni lat w różnych sektorach kreatywnych, tworzą kompleksowe projekty wnętrz lokali gastronomicznych i komercyjnych. Wzbogacają je o identyfikację wizualną, budując w ten sposób projekty o spójnym i unikalnym charakterze. Tym, co łączy ich realizacje jest dbałość o detal oraz stosowanie niekonwencjonalnych rozwiązań.

Tworzyli projekty dla klientów takich jak: Grupa Warszawa, NINE’s Restaurant, Empik, Muzeum Warszawy, CH Hotel Group, Chopin Vodka, Marcin Wachowicz, Kompania Piwowarska i wiele innych.

Magda Malutko
Creator of the Food and Design project and owner of a production studio and creative agency Od kuchni, specializing in communication of brands from the food & lifestyle sector. She has been involved with marketing in the HoReCa and FMCG industries for more than 10 years. She worked among others in an agency serving a major brand from the FMCG sector, in a culinary magazine, and also – as a marketing manager – was responsible for the communication of three major gastronomic festivals in Poland. In addition to extensive professional experience, she also has a unique specialized education. She is a graduate of two areas of study: journalism with a specialty in "promotion and advertising" and design with a specialty in "food design".

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