Nowadays, when the development of AI happens quickly and with the help of a few commands, we can create an imaginary picture in our head. What might its future look like, given the pace of technology and visual arts development? You will find the answer to this question below!
What was it like?
Before we start thinking about the future of photography here, let's go back to what the evolution of this visual art has looked like so far. Photography appeared at the beginning of the XIX century, the camera was invented, which made it possible to perpetuate reality without spending hours on canvas or studying painting. In the XX century there was a huge development of graphics-animation appeared.
Photo: Pinterest
Digital technologies have stayed with us until now, and looking at the evolution of visual art, it is in this area that the greatest development is taking place. Photo processing and video editing programs allow you to create and edit more and more features, and the development of artificial intelligence shows that there are almost infinitely many of these features.
Reflecting on this extremely rapid evolution of art, one important thing comes to mind-despite these huge changes and developments, traditional painting is not dead. And all of these art forms just work together-even though absolute digital prevails these days.
What is the future of photography?
Many people wonder if in the era of AI development, which learns quickly and allows you to create more and more realistic graphics, similar to photos, photography has a future at all. If we can use a few commands to create the desired image, does it even make sense to pull out the camera? Of course!
First of allartificial intelligence (at least for now) relies on what has already been created. If people stopped creating, at some point it would become very repetitive, in my opinion.
Secondlywhile harnessing the power that AI provides can make post-production of photos much easier, it won't completely replace the photographer's style and character. Regardless of the type of photography – whether it's culinary or portrait or landscape-audiences and clients look for the style of a person in these works. It is unique and is caused by an incredible number of factors that the science of artificial intelligence itself cannot completely replace.
Third, in the field of culinary photography, at the moment artificial intelligence will not replace beautiful photos that place a product of this brand. This raises the question of using specific products in the photo, copyrights, and so on.You just need a photographer to do this.
Fourththere are still films that are even more popular than photography at the moment. They value the style of the creator even more. In the case of culinary videography, he places products and plays with emotions.
In my opinion, you can't see the development of artificial intelligence as the end of photography and, at best, as making the photographer's job easier. Of course, there will be "photos" created by AI, and this can no longer be completely supplanted. However, I think it will also be recognizable for quite some time to come, and more realistic photos and videos will increasingly be appreciated. It is possible that he will start to appreciate less and less intrusive image processing, and the lack of AI will be perceived as more real, real.
It is true, however, that this is pure speculation. The evolution of artificial intelligence and its use in visual art is so fast that at the same time it is completely unpredictable. At the moment, artificial intelligence does not replace humans yet, but it helps them. However, who knows if in a few or several years it may turn out that even a camera or smartphone will not be needed for shooting. Perhaps a special device with glasses will record images and automatically select them. Are these still our photos? I think that regardless of the pace of this development, the world will rely on the personality and character of the creator, and the creators themselves will still feel the need to create, and not just reproduce. It is possible that after a dozen or several decades of this development, the world will come full circle, and traditional, classic, perhaps even raw photos will begin to be valued more and more as those that are less common.
What is certain is that professional photographers will have to constantly adapt to the changes that are taking place. There is no point in fighting AI, because this development can no longer be stopped, but you can learn how to use it – to make your work easier, learn new skills, but not lose your individual creativity. I'm not sure about you, but I can't imagine giving up the feeling of holding a camera in my hand, watching as changing parameters changes the image I want to get – there's something magical, soothing about it, and I think not everyone will want to give it up.
Overall, photos are definitely waiting for huge changes that will occur at a very rapid pace. However, the creator will always decide what tool they want to use to create their work and what the final result should be, and the recipient will always decide what they expect.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
