Have you ever wondered how technology can change the way we perceive food and design in advertising? What if your favorite coffee shop can transport you to a whole new reality with just one click? Fake Out-Of-Home (FOOH) advertising is a new trend that is revolutionizing digital marketing by combining technology with creativity on an unprecedented scale.
How do these hyper-realistic campaigns affect our perception of food and design? Can they change the way brands interact with consumers? Let's take a look at how FOOH redefines the boundaries between reality and fiction and how it affects the food and design industry..
FOOH advertising is the use of advanced technologies such as computer-generated imagery (CGI) to create realistic advertising images that have never been seen in the real world. These non-trivial creations are designed to attract attention, increase engagement, and create a buzz on social media.
This type of promotion offers brands new ways to connect with their audience in the digital world. From virtual rides to interactive product demos, the possibilities are almost limitless.
One example is Mentos, which is part of the " yes to be fresh”campaignshe used CGI technology to create videos based on this concept. The goal of the campaign was not only to promote products, but also to encourage consumers to take a fresh look at everyday situations. The video combined reality with the virtual world, showing recognizable objects in Warsaw, Krakow, Katowice and Gdansk.
Mentos Senior Brand Manager, emphasized that The "add freshness to everyday life" campaign fits perfectly into the brand's DNA, capturing consumers ' attention with the realism and local character of its creations.
Another example Costa Coffee-promotion of your low-calorie Refresher drink, also used CGI technology to create three short films in Warsaw locations. Films based on the FOOH concept showed different tastes of drinks in the context of famous places such as Mokotovo Field, Rondo de Gaulle and Golden terraces. Thanks to the use of digital technologies, the Costa Coffee campaign has become more attractive and realistic for the audience.
As technology advances, the line between reality and fiction will blur, expanding the horizons of digital marketing and influencing our perception of the world. For the food and design industry, FOOH advertising opens up new opportunities for creative as well as engaging product displays that can delight consumers and create strong emotional connections with the brand.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
