Last Thursday, March 30, the third meeting of the Food Working series took place! As always, in the Warsaw studio from the kitchen, we met with outstanding experts and discussed interesting and important topics for us, of course, related to food. The main topic this time was marketing. See all the photo reports from the industry meeting!
Product personalization, audience activation, or environmental awareness are some of the several trends used by brands in the food sector. Thanks to them, in a crisis-ridden world, companies are seeing sales growth? Experts ' opinions were divided, and they included:
- Ewa Pawella, Head of Marketing Foodsi;
- Agnieszka Szydziak, Marketing Specialist Vorwerk Poland;
- Ursula Seder, Trade Marketing Manager SLODKIE;
- Pavel Tolstaya, co-owner of V4B and initiators of the Grube Rozmowy channel on YT.
Two of them – Agnieszka Nasmeshiak and Ursula Seder-also made short speeches. The meeting was held by project-related people Mateusz Kulik – a Radio four journalist, and Magda Malutko – creator of the Food and Design project and CEO of a creative agency Od kuchni
As I monitor the needs of our audience and what's going on in the marketplace in general, I think the most important trend is storytelling. But not about unfulfilled stories, and a story that puts people first and brings them together – Ewa Pawella, Head of Marketing Foodsi.
A restaurant is the kind of business that many people dream of. At first glance, it seems easy to managebecause we go to a restaurant and think that since chicken costs five zlotys and the restaurant sells it for 35 zlotys, this should be a vital interest ( ... ), however, this is very, very wrong thinking, and most restaurants operate for a profit of 5-10% of turnover-Pavel Tolstykh, co-owner of V4B and initiators of the fat conversations channel on YT.
Three years ago, we introduced compostable films and eco-friendly packaging to our product range. In Poland, one question arose: how much does it cost? While foreign customers asked what the film was made of. Even for the latter, the price barrier was sometimes insurmountable. Three years later, we can say with relief that our domestic customers are increasingly concerned about this product being environmentally friendly – Urszula Seder, Trade Marketing Manager SLODKIE.
The sales that we do, i.e. direct sales, a lot of processes focus on how the customer will meet the product, what kind of experience will accompany them when they invite a sales representative to their home – Agnieszka Mockery, Marketing specialist Vorwerk Poland.
Among the invited guests were experts and partners in food and design. It was also possible to register for the event via the contact form available on the page in the bookmark Food Working. Thank you to everyone present!
The project partner took care of delicious and glamorous food, buffet and drinks – Deli Catering. The event was also attended by TiM S.A., SLODKIE, DPD Food and JW Filmswe also sincerely thank you. Among the media patrons were:: New marketing, direct, restaurant magazine, GastroWiedza.pl, Food Service, OuiChef.pl, trade and trade Extra.
We invite you to the next Food Working in May! This will be another opportunity to draw inspiration from our experts. See you later!
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
