How do I create content that customers will want to read?

Do you know that your customers receive five times more information every day than they did in 1986? In other words: that's one hundred and seventy-five newspapers that they will read every day from A to Z. That's quite a lot, right? Among other things, it makes our brains overwhelmed and overloaded. The result is fast-food content, which is fast content that makes us throw out dopamine. 

You might think, " but what does dopamine have to do with the content he posts?". Much appreciated. Dopamine is a hormone that is responsible for feeling happy. It stands out first of all when we are waiting for a reward, a pleasure. It can be called a delicious meal, a solution to a complex problem, or... well-designed text! How to do it? Learn three tricks that will make customers read your text with a blush on their faces.

Attract like a magnet to the name

In order for your audience to want to know what you have to say at all, you need to get their attention. This is not easy, because every second is 11 million pieces of information that are perceived by our senses. Don't wring your hands! There are certain magnets that act on our attention like sticky flies. If you use them, you are more likely to break through with your text to the recipient's attention.

There are 4 main attention catchers. Use them in the title (but also, for example, in graphs or subheadings) and entice your customers to try what you have prepared for them. 

Private message 

This type of name directly addresses the recipient and their needs. Example: Do you prefer strawberry or citrus lemonade? Check out our recipes!

Incompleteness

These are the so-called cliffhangers. We have a start, but ... we have no end! Often used by TV series creators. You can also use this trick in your texts. Example: Once a small restaurant, today the most fashionable place! Get acquainted…

Secret

Secrets, conspiracies-this is what a person has almost always lived by. They changed the course of history, and now they make sure we read the text to find out the answer. Example: Gordon Ramsay's mysterious recipe. Before creating it, he tried these recipes. 

Riddle

This is another example of a grapple that additionally triggers the release of dopamine to the brain. We definitely want to know what the solution is! So, we click on the title and see what the answer is. Example: 3 out of 5 professional chefs can't do it. A clever recipe for Mediterranean cuisine. 

What need do you respond to?

Your client, reading the texts you have prepared, wants to get some benefit from it. They come to you with a need and expect you to respond to it. The way we're structured, we usually do something after something-it's no different than taking a content marketing approach. D. E. Whitman knew this and created a list of benefits that will make it easier for you. They are divided into two parts: main advantages and second-order advantages. 

Main advantages

These are the most effective needs that you can use in your texts. These include:

• joy of life, life extension; 
• the joy of food and drink; 
• freedom from fear, pain and danger;
• sexual society;
• comfortable living conditions; 
• be better, win; 
• caring for and protecting your loved ones; 
• social approval;

Second-order benefits

They are just as effective, but not as important to us as the main ones. 

• Be informed;
• satisfying your curiosity;
• cleanliness of the body and environment;
• efficiency;
• convenience;
• reliability / quality;
• expression of beauty and style;
• economy / profit;
• offers (discounts, promotions, something that makes a profit). 

How do I use this list in practice? 

First of all, think about what feature of your offer/product / service should be the main character of the text. For example: you want to let us know that you have added lemonades to the menu that can be prepared independently. In the next step, select a need from Whitman's list. In this case, it can be the joy of eating and drinking. At the last stage, connect the line with the need. In your case, it can be: start the summer with refreshing lemonades, the taste of which you can make up yourself or together with friends! 

Fight your fears once and well!

Each of us has some problems, so-called blockers, which distract us from buying. They may relate to different issues, such as price (it's too high), brand ignorance (for example, I don't know this company, so I don't know what to expect), or distance (too far away, I'll choose something closer). How many customers, so many worries! Your texts ' job is to knock down these blockers and even turn them into an advantage. How to do it?

In the first traffic jam, write down any concerns that customers may have about your offer. In fact, this may be too high a price. At the second stage, write the answer to this problem. Example:
The prices in our restaurant are not low. They could be like this if the products we use to make your meals were purchased at popular discount stores. However, we order them from local suppliers. Thanks to this, we are sure that what we offer you is not only delicious, but also valuable. 

Create a table with issues and answers to them. It will be a pull for you that you will use when you write content for a website or social media. With this trick, you will refute the client's fears, even if they don't already know them!

You already know that getting a customer's attention is not an easy task. However, this is a mission that is as feasible as possible. When composing texts, keep in mind that you need to attract the recipient's attention at the beginning. Use magnets to do this, such as a riddle, mystery, incompletion, or private message. The next step is to give the reader some value. You will do this when you respond to their need. Remember that each of us, in addition to our needs, has some concerns about the purchase. Identify which blockers your customers have and switch them to your benefits.