For fans who are “hungry for more”, Pepsi has prepared a unique limited edition clothing line created in collaboration with the brand's ambassadors, the Dre$$code team. The campaign was launched on August 12, and to get a notification about the availability of products that can be obtained for a symbolic dollar, just subscribe to the newsletter on a specially prepared website. on the other side.
The New era of Pepsi
This year, the Pepsi brand is running a marketing campaign under the slogan "Thirsty for more". As part of its activities, it conducts a number of unique and unconventional events aimed at encouraging consumers to discover a new era in the Pepsi world. The activation is the result of a global brand transformation that has undergone the largest rebranding in more than 14 years. It's not just a new logo, it's a brand's new approach to communication. Pepsi is present where consumers are, and gives them even more positive emotions!
Unikalne collabo Pepsi x Dre$$code
The Dre$ $ code team collaborates with the Pepsi brand as part of the "Thirsty for More" campaign and has been constantly surprising its fans with unique opportunities to share carefree, unrestrained joy with Pepsi for several months. As a result of this collaboration, special limited-edition clothing designed by brand ambassadors was created. The inspiration was the new Pepsi logo and the iconic beverage can. The bottom line is that drop is in harmony with both the style of the Dre$$code team and the rebranding of Pepsi. These clothes are sure to appeal to fans of original and limited wardrobe items. It's worth noting that each product will be available for a token dollar, which means that fans will need to be extremely vigilant to get the item of their dreams. The fall dates will be announced on the channels of TikTok and Instagram influencers: Skew, Milena Takuska, Natalia Sisik and Artur Sikorsky.
Drop Launch Schedule:
- August 12 – start of the promotion: the opportunity to subscribe to the newsletter on the site www.pepsidrop.pl, to receive notifications about the presence of drops.
- August 19 – black hoodie.
- August 22nd – t-shirt technical.
- August 26th - dark blue hoodie.
- August 29th "nice pants."
The launch of drops starts at 19: 00. The activation mechanic allows users to receive only one product per person, which makes hunting for drops even more exciting and unique.
[press release]
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
