Essa Co launches new image campaign for RUSH brands – sports isotonic drinks and socks – functional vitamin waters. This is the result of cooperation with the Agency Walk Creative.
The new image campaign was created to highlight the unique character of the RUSH and noRUSH brands in a style that appeals to the younger generation. Collaboration with the Agency Walk Creative allowed us to create a creative and innovative communication strategy that aims to bring brands closer to their audience, i.e. young, conscious and active consumers who value the authenticity and naturalness of compositions.
RUSH and noRUSH are innovative functional drinks launched by The Essa Co. RUSH is a line of sports isotonic drinks, while noRUSH is a functional vitamin water. They are distinguished by an original, completely natural composition, without dyes, preservatives or artificial sweeteners, which perfectly fits into modern trends in a healthy lifestyle. The iconic design of RUSH and noRUSH packaging, as well as simple formulations, resonate well with the aesthetics and values of modern consumers.
RUSH, the only sports isotonic drink on the market without artificial additives, is designed for physically active people who make high demands on themselves. It is available in 2 flavors: multifruit and melon-lilac.
The noRUSH brand, on the other hand, offers functional vitamin waters in three flavors: blueberry/lemon, watermelon and tangerine, enriched with vitamins and minerals to support various aspects of health. Mindfuel-supports concentration and cognition, Glow-up-condition of the skin of hair and nails, and Healthy Vibe-immunity.
JWe are pleased to present our new image campaign for RUSH and noRUSH brands, which is the result of cooperation with the Agency Walk Creative. Our brands reflect the values that we care about, such as innovation, quality, authenticity and simple composition. With this campaign, we will be able to connect even better with our consumers and show why the RUSH and noRUSH brands are unique – Says Krzysztof Misialkiewicz, CEO of The Essa Co.
We are very happy to cooperate with The Essa Co. We look forward to leveraging our expertise, especially in digital communications and social media, to provide communication support for the growth of the new RUSH and noRUSH brands. I believe that implementing the strategy created by Walk Creative will be a very exciting and interesting experience for all of us – said Pavel Miklashevsky, CEO of Walk.
The new image campaign will appear mainly on digital communication channels in April.
This is another step in building a strong position for the RUSH and noRUSH brands in the functional beverage market.
The ESSA Company - A company associated with the capital group the HOLDING s. a. team creates and launches FMCG brands supported by leading influencers. Its portfolio includes the brands RUSH - sports isotonic drink and noRUSH-functional vitamin water.
[MATERIAŁ PRASOWY]
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
