Spring is already in the air, nature is coming to life, and the days are getting longer and warmer. Poles are more likely to spend time outdoors, enjoying the proximity to nature and the company of loved ones. This is a time of new beginnings and changes, which is also reflected in our culinary and alcoholic preferences.
In spring, the alcoholic choice of Poles develops in the direction of finding lightness and freshness. After the winter months, which are often dominated by heavier and more intense drinks such as spirits or rich red wines, it's time for a change. Warmer days encourage you to reach for drinks that are fresher and milder in taste. This is a time when many restaurants and bars are changing their drink menu to a more spring-like one. There is an increased interest in light beers, including aromatic and craft beers, ciders, as well as refreshing cocktails such as Negroni, Margarita, Hugo, gimlet, espresso martini, White Lady or Spritz.
Among the liqueurs that Poles especially loved at this time of year, wines occupy a special place. Poland has been considered a promising country for wine for many years, and we currently drink several times less wine than people in Western Europe, but this is slowly changing. Between May and August, there is a noticeable increase in sales, especially of white, pink and sparkling wines. White wines with a lower alcohol content are preferred and served chilled, further emphasizing their refreshing character. Especially favorite strains during this period are Sauvignon Blanc with its characteristic shades of green fruits, herbs and tropical fruits, as well as Gewurztraminer or Riesling, which can add magic to spring meetings with their minerality.
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Poles also often turn to sparkling wines in the spring, with prosecco at the head, which is most popular for its bargain price and versatility, compared to champagne, which is more often seen as a liqueur for special occasions. Spanish Cava is also becoming increasingly popular, but it is prosecco that dominates the Polish market, and is also the base for a variety of spring cocktails.
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It is also worth noting the growing popularity of de-alcoholic beverages, a trend that was very noticeable at this year's Prowein exhibition, where an entire area was dedicated to non-alcoholic wines. The prevalence of "zero" alcohol consumption at this time of year may be related to a preference for light and refreshing beverages during more frequent outdoor social activities. This trend also stems from the desire to experiment with a variety of tastes without having to drink alcohol. Currently, in response to the changing needs of consumers , modern producers offer increasingly high-quality wines and other alcoholic beverages 0%, investing in more advanced methods of de-alcoholization, trying to preserve the taste of their alcoholic counterparts.
In conclusion, spring is a time when nature comes to life, and with it the tastes and consumer preferences of Poles regarding alcohol choices change. During this period, the desire for lightness and freshness becomes a priority, which encourages lighter drinks that perfectly match the spring mood and weather. Fruit and floral notes in alcoholic beverages are gaining popularity, reflecting seasonal changes in taste preferences.
The spring months encourage research and experimentation, so this is a time when Poles are more willing to turn to innovative solutions in the world of spirits, appreciating both the quality and originality of the spirits served.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
