In the application of practical changes in the alcohol industry, the Polish market has been taken over by the revolution of "alcoholic" drinks without alcohol. Non-alcoholic beers made a pioneering wave, gaining so much popularity that they are available in every grocery store. A wide selection of brands from other flavors to refined craft functions. As interest grows, breweries are taking it a step further by providing flavored versions of 0% beers for those looking for new, powerful experiences.
The huge interest in non-alcoholic beers was only the beginning of the revolution in the world of alcohol-free drinks. Currently, consumers can find non-alcoholic Gin on the store shelf, and there are also more and more 0% wines. It is extremely fascinating how the alcohol industry adapts to changing tastes, offering new, innovative options that are changing the beverage landscape on the Polish market.
But what about 0% wines? Does this industry also see a niche in non-alcoholic products?
Non-alcoholic wines are increasingly available on the market, although not on the same scale as beers, but there is a growing trend in this category. This is certainly a response to consumers' growing interest in a healthy lifestyle and the need to choose alcoholic alternatives for various reasons. They not only offer original flavors and a bouquet of aromas, but are also an excellent choice for people who do not drink alcohol.
The significant increase in the popularity of non-alcoholic wines may also be related to the growing social movement promoting moderate alcohol consumption. Consumers are increasingly concerned about making informed choices, and non-alcoholic wine is an excellent option for those who want to avoid alcohol. It is also worth noting that the increasing variety of non-alcoholic wines available on the market makes them more attractive to a wide range of consumers.
Is wine without percentage still wine? What is the dealcoholization process?
Many lovers wonder whether this alcohol-free drink does not lose its taste and health values. These prejudices result mainly from ignorance of the process of producing non-alcoholic wine, which is not much different from the process of producing traditional, alcohol-free wine.
Both traditional and dealcoholized wine are made from grape must, i.e. freshly squeezed grape juice. The product is then fermented, which is the most important process of vinification, i.e. creating wine. 0% wine goes through the vinification process in the same way as a traditional alcohol-containing drink. In the case of non-alcoholic wine, it is additionally subjected to dealcoholization at the end, which, in short, usually involves removing percentages from the wine in a vacuum extraction process. As a result of this process, the wine loses alcohol while retaining its good taste, aroma and health-promoting substances (including natural antioxidants - polyphenols).
To sum up, wine is a rich and complex drink that you can fall in love with, and you can talk for hours about how to drink and compose it. The key thing is now that wines are now available to people who, for many reasons, avoid alcohol consumption, and can still enjoy its taste, enriching meals or social gatherings.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
