How to direct marketing efforts to increase sales in the food sector? What trends are prevailing in FMCG brand communications today? What can we expect in the near future? You will find out the answers to these and many other questions on March 30 at the next industry meeting of the Food Working cycle! We invite you at 6 p.m. to the Od kuchni studio, located in Warsaw.
Food Working is a series of industry meetings organized as part of the Food and Design project. During the events, experts from various fields discuss changes, trends and developments in the food sector in Poland and around the world.
The next meeting will be held under the slogan: Effective marketing in the food industry. How to focus your efforts on sales growth? During the debate, we will look at the following topics: personalization, the less waste approach, gamification, multichannel, and customer experience. Special guests of the meeting will be for example:
Ewa Pawella, Head of Marketing – Foodsi
Magdalena Kruk-Ołpińska, Marketing Director – Vorwerk Polska
Ursula Seder, Trade Marketing Manager – SLODKIE
The meeting will be hosted by Magda Malutko - creator of the Food and Design project and CEO of the creative agency Od kuchni and project-related Mateusz Kulik – journalist of Radio ‟Czwórka‟.
At Food Working, we invite both people who are professionally connected with the food industry, and enthusiasts who want to gain knowledge about the FMCG or HoReCa market. Participation in the meeting is free of charge, but pre-registration is required. The number of seats is limited!
The entry is available on the Food Working tab. Welcome!
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
