A healthy lifestyle has become something more than fashion-it's a necessity that more and more people are realizing. Taking care of your health and developing positive thinking is becoming a driving force for change in society. Right now, people are not only taking action, but also trying to maintain positive habits on a consistent basis.
These changes are not just limited to food choices. They become a source of inspiration for the development of food service companies that seek to support the revolution in a healthy lifestyle. 11,628* is not just a large number, it is the number of active food service businesses (and other food service businesses) and the result of the dynamic transformation that has shaken up the retail industry. A Polish phenomenon that attracts attention and encourages deeper reflection. The database of catering companies in Poland reports that currently there are just so many active catering companies operating in the market, which no longer supply only delicious, healthy dishes – they often become a partner on the way to a better quality of life. Faced with rising expectations and demand, an effective catering management system becomes key. This is a kind of command system that controls the entire production process, which affects the quality of the delivered dishes.
photo: Dietly
MasterLife CRM-rider on a white horse
Masterlife CRM is the most extensive and only authorized CRM system that works with Poland's largest diet food comparator (Dietly). CRM, which means "customer relationship management”, which means “customer relationship management" in Polish. In a nutshell, it is a tool that integrates different aspects of customer service, helping the company effectively build, maintain and develop relationships. As a UX / UI designer at MasterLife, I believe that our system is not just a collection of complex functions. It is a philosophy that combines health care and professional business management. We create and constantly improve our system by analyzing the situation and trends prevailing in the market. market. Therefore, for us, this is a kind of bridge between the growing interest in a healthy lifestyle and the catering industry. This is not just a tool, but a business development partner that helps solve today's problems of the diet food market.
How the public catering system works
Managing a power management system is a task that requires excellent coordination and attention to detail. Because of the many elements involved, such as menu planning, food preparation, logistics, customer service, or finance, there is no room for error. Short deadlines and high expectations make this task even more challenging. In the dynamic world of food service, where time is critical and employees are constantly busy, balancing multiple tasks and having a reliable system becomes vital to success. I know from experience that users do not expect a beautiful appearance. What matters to them is reliability, intuitive forms, and clear instructions that will help them achieve their goals without any problems.
Interface role
Thanks to a carefully designed user interface, all functions are easily accessible, allowing you to quickly and efficiently customize orders to meet individual customer needs. From dietary restrictions to serving sizes and changing delivery addresses, the interface ensures that each customer's preferences are accurately recorded and accounted for.
Here are a few design highlights::
Easy to navigate: Design a clear and easy-to-navigate interface structure so that users can quickly and easily navigate between different sections of the CRM system. This affects the ease of navigation due to the precise placement of interactive elements such as menus, buttons, and links. Here, we apply user experience (UX) principles, such as clear icons and readable labels, to simplify user orientation in CRM. Otherwise difficult navigation can lead to frustration and reduced efficiency.
Cohesion: Maintain visual and functional consistency throughout the system so that users can intuitively predict how different elements work. We achieve this by developing solid templates, colors, fonts, and graphic elements. We use styleguides, which define internal design standards. Uniformity and consistency in design contribute to a more intuitive user experience.
Multi-device support: Providing a responsive design that adapts to a variety of devices, from computers to smartphones, is a “must-have”these days. This element is especially relevant, especially in the era of mobility, when users can use the CRM system on different platforms. No matter where they are, as long as they have internet access.
Data analysis and reporting: Get extensive financial, sales, and expense reports without having to collect them from multiple locations in the Masterlife ecosystem. Thus, despite its appearance, reporting can be simple, fast, and fun, and business decisions can be easy to make.
Security and Accessibility: Ensuring the security of customer data and configuring the interface by correctly placing buttons related to access to key information. At the same time, keep in mind the accessibility rules so that they comply with the WCAG recommendations. Here, it is extremely important to provide clear messages and alternative navigation methods to ensure using the system for people with different skills.
Integration with other systems: Simplify integration to seamlessly share information with other tools and systems that the company works with. Masterlife CRM offers an API service that makes such integrations secure and easy to use.
Training and support: Developing an interface that is easy to understand even for new users limits the time required to get familiar with the system. The creation of websites dedicated to educational materials is also of great importance.
In light of the growing awareness of a healthy lifestyle, Polish catering companies are undergoing a dynamic transformation, becoming not only suppliers of delicious and healthy dishes, but also partners in the journey to a better quality of life. The rise of the food service industry in Poland perfectly reflects the changing food preferences of society and the evolution of the approach to healthy eating. This phenomenon is inextricably linked to the growing demand for reliable and comprehensive business solutions.
At the heart of this transformation is MasterLife CRM – an authorized customer relationship management system that works closely with Dietly.pl, Poland's largest comparative dietary nutrition system. A carefully designed user interface guarantees not only reliability, but also intuitive and efficient operation of the system. Keep in mind that design elements such as navigation, visual consistency, multi-device support, data analysis, and reporting play a key role in ensuring user satisfaction.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
