We invite you to take part in the first industry meeting of the Food and Design project! An expert panel discussion and the premiere of the research report will take place on Thursday, November 24. Visual communication in the food industry and HoReCa and purchasing decisions for Poles. Find out how to participate in the meeting!
Food Working is a series of industry meetings organized as part of the Food and Design project. During the events, experts from different fields who are united by the theme of food will discuss changes, trends and development of the food sector in Poland and around the world.
Already on November 24 at 18.00 in the studio from the kitchen at 12 Chodakowska Street in Warsaw, the first meeting called. People buy with their eyes. We have proof! Presentation of the report "Visual communication in the food industry and HoReCa and purchasing decisions for Poles".
Repeated meetings where we discuss the current market situation with industry experts, as well as look at trends and changes - this is what was missing in the Polish food Design environment. I am glad that we managed to create a project where we not only exchange opinions, but also get to know and consolidate the industry! I hope that we will face a lot of positive changes that will affect the professionalization of the Polish market. I cordially encourage you to take part in the first meeting of the Food Working cycle, because really interesting performances and an appetizing atmosphere favorable for casual conversations are being prepared! – comments Magda Malutko, creator of the Food and Design project.
The first meeting dedicated to consumer purchasing decisions will be complemented by a premiere presentation of the report obtained from the consumer research, which was commissioned by the agency from the kitchen by the ARC market and Opinion research agency. Industry meeting participants will be the first to get access to the full report Visual communication in the food industry and HoReCa and purchasing decisions for Poles, in which m.in. topics:
- influence of packaging appearance on food purchases,
- factors affecting a guest ordering a meal in a restaurant,
- new trends in nutrition.
The event invites both people who are professionally involved in visual communication of food brands, and amateurs who want to deepen their knowledge on this topic. Participation in the meeting is free of charge, but pre-registration is required. The number of seats is limited!
Additional information and records are available on the tab Food Working.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
