Personalization is undoubtedly a constant trend in the advertising industry. This is a great way to increase brand awareness, reflect your brand's character, or reinforce your campaign's message. So it's not surprising that companies are outperforming themselves in the idea of standing out from the competition, but it's becoming increasingly challenging. How then to "break through" to your idea?
There are many advertising opportunities available on the market.You should pay special attention to those that can be personalized to suit your needs. It's also important that they evoke good associations with the brand and remain in the memory of our counterparties.
At Sweet, we face our customers challenges on a daily basis, helping them choose the right product for the occasion and budget they have, and the possibilities are almost limitless!
A sweet ad message
Advertising sweets are a grateful topic, because they evoke positive emotions. Belgian chocolate that melts in your mouth, pralines filled with the best compositions of flavors, shortbread cookies, sweets of all tastes or colored lentils with a logo - this is only part of our offers. The recipient will appreciate not only the idea of a personalized gift, but also its taste, which will undoubtedly cause a good association with the brand.
We have made a bet on double personalization, so in addition to packaging, we have the opportunity to personalize the product.
photo: Od kuchni creative agency
How can you personalize your product?
We suggest placing the full client's graphics on chocolate or cookies as well. These are absolutely safe, edible carcasses, and the effect is really amazing! On small products like lentills Brandme! placing the logo. This isn't the end of opportunities. It's worth considering the association with our brand, because we can also personalize the shape or taste of products. We advise our clients on a daily basis, because often it is every detail matters. Are you bringing a new product to market? Merge it with chocolate as part of an ad campaign. Have you developed a new graphic line? Show it to your customers by passing them sweet chocolates or shortbread cookies with a new theme. Are you counting down the days until the event? And let the participants count with you!
photo: Od kuchni creative agency
Packaging - which one should you choose?
A lot depends on the type of product you choose, but you can influence the material that the packaging is made of. Why? Over the years, customers awareness of environmental issues has significantly increased. The younger generation pays great attention to choosing companies that care about the well-being of the planet. By choosing a promotional gift, you can also show what values you care about. It is worth paying attention to the labeling of products – paper and cardboard with an FSC certificate indicate the use of raw materials from recycled or environmentally friendly sources. The film can be bio-compostable or recycled. Metal cans can also be recycled. Moreover, by choosing an individual product in a tin or wooden box, you will make the recipient keep it in their memory longer. Such packaging is used in offices and homes to store small items or maintain order. Therefore, you should use this advertising space to strengthen the image of your company.
Whatever gift you choose, look for opportunities to personalize it to reflect the character of your company, strengthen the brand image and thus increase awareness and recognition in the market and, of course, stand out from the competition.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
