What do coffee shoes have? It turns out quite a lot. On Running, a Swiss brand known for revolutionizing the sneaker market, and one of the biggest players in the Polish coffee industry, HAYB, are joining forces in an unusual collaboration. On the occasion of the launch of the new On Running Cloudmonster 2 shoe model, the brands have created a joint product-Energy Blend. This is a special coffee that will add energy not only to runners.
Brands have teamed up to celebrate the launch of Swiss sneaker brand On-Cloudmonster 2. Brand-new running shoes thanks to specialized technology energy recovery, adds strength to running when it is most needed. The Cloudmonster 2 is a shoe for urban runners who are looking for comfort and safety on hard-surfaced sidewalks, streets, or walkways. Brands believe that this energy is needed not only during training. In its daily rush, the HAYB roster supports customers by energizing them with its coffee. Hence the Energy Blend, or speciality coffee bean blend, prepared for running-for runners and beyond.
Running and coffee have a lot in common. Our brands ' mission is to add energy, and that's why we're excited to team up with On Running. To convey the energetic nature of our collaboration, we decided to combine speciality beans from Brazil and Kenya – an unusual blend whose profile resembles a currant protein bar in milk chocolate. We burned this coffee in two profiles-both under espresso and under filter-to energize everyone, no matter what kind of coffee they like – highlights Alexander Wolf, b2b Customer Relations Manager responsible for the speciality HAIB coffee roasting project.
When creating this blend, I had the idea that Kenya is the runner capital and Brazil is the coffee capital, and this combination is reflected in Energy Blend. This coffee is a tribute to both those who are already immersed in the world of coffee and love the crazy fruit flavors from Kenya, and those who are just starting their adventure and are looking for the classic nutty-chocolate notes characteristic of Brazil – explains David of Zadar, chief Roaster smoker of HAYB.
Energy Blend is a project that perfectly matches our brands. On Running's mission is to show how much energy running can bring to everyday life. Just like speciality coffee, i.e. top quality beans roasted by HAYB. Warsaw coffee shop is guided by an idea effortless speciality this proves that the world of speciality coffee is all about fun, exploration and experimentation. At On Running, we think about running in this way, so we like to work with a brand that sees it in a similar way - explains Emil Piosik, Marketing project coordinator at On Runnning.
Energy is not the only common point. Both brands also share a commitment to sustainability. On Running takes care in all aspects to minimize the negative impact of production on the environment, largely using recycled materials. The entire process from production to purchase is transparent. For Cloudmonster 2 shoes, the 100% polyester used for the upper is recycled. HAYB Coffee Roaster is committed to sustainability in its operations, obtaining beans from proven, proven sources, minimizing the number of intermediaries and working directly with the farmers from whose plantations the coffee beans originate. KHYB is also known for its social commitment-the Smoking Room has already supported its activities m.in. Cancer and Roll Foundation.Win a Life!, Women's Rights Center, Tail Up Foundation or Viva Shelter! in Korabevitsy.
The Energy Blend Coffee pack will be added to every shoe purchase On Cloudmonster 2 in each of the six Runner Stores (Warsaw, Poznan, Gdansk, Wroclaw, Katowice, Krakow) and in their online store. Coffee will also be available for purchase on the coffee roster website HAYB.
Junior specialist in Marketing Communications and PR.
He is a graduate of the University of Warsaw and the Main School of Agriculture. We have been in the HoReCa industry for more than 10 years. For many years, he has been associated with the Trip group, Sobienie Royal Golf and Country Club, and the Florentin Restaurant in Warsaw.
She graduated from the Faculty of Architecture of the Warsaw Technical University with a degree in Architecture for the Knowledge Society and Visual Communications at the Polytechnic University of Milan. A specialist in creating a mood. She has gained experience at home and abroad at numerous international seminars (Seville, Lisbon, Florence), fellowships at La Sapienza (Rome), etc. m.in. in Carmi e Ubertis and ADM Milano.
A manager with many years of experience in the cosmetics, food, and children's industries. During his career, he was associated with such companies as: L'Oreal, Samsung, Danone-Nutricia, Unilever. During his professional life, he was responsible, among other things, for the development of e-commerce sales and content in Poland and the countries of Central and Eastern Europe. 
